Reading Time: 4 minutes Effective content marketing doesn’t happen in a vacuum. It should never be up to just one person in your organization. Building and maintaining a content marketing workflow will help you keep your content marketing efforts on track, which can help you drive massive levels of engagement. An effective content marketing workflow balances the needs of…
Reading Time: 3 minutes The first step to user-friendly retargeted ads is to choose—or switch to—a platform that gives you adequate control. There are lots of retargeting networks, and each has its quirks. They fit into two categories:
Reading Time: 13 minutes It’s next to impossible to predict whether a post will go viral. There’s just too many variables. But you can maximize your chances of hitting the big time by employing the tactics in this post. You see, when your content hits all the right notes, your readers will promote it for you. Plus, consistently creating…
Reading Time: 3 minutes Inbound marketing is a handy way to stretch an advertising budget. This marketing strategy gives your company a voice, which increases brand awareness. The key ingredient here is trust. Following is a short top-down view of the inbound marketing process:
Reading Time: 3 minutes Retargeting, also known as remarketing, is one of the most potent tools in the marketer’s toolkit. Retargeting involves placing a tiny bit of code known as a pixel on your site. When you get a new visitor, the pixel puts a cookie in their browser. Then you can display ads to those visitors, even when…
Reading Time: 6 minutes Video Highlights What’s up guys? Tanner Larsson here from Build Grow Scale. It’s a gorgeous Monday. I just dropped my daughter off at school. It’s already 78 degrees at 9am so it’s going to be a nice hot day today. Just heading into the office and I actually wanted to talk about something that I’m…
Reading Time: 4 minutes What do Apple, AT&T, Ford, Hyundai, Domino’s, Google, Konica Minolta, Discover, Dunkin’ Donuts and the NFL have in common? If you answered, ‘They have loyal customers,’ give yourself a pat on the back. According to Forbes, these companies top the list in 2015. Apple, in particular, seems able to convince people they need ever more…
Reading Time: 16 minutes The Psychology of Social Proof Before we get to the good stuff, let’s take a step back for an overhead view of human behavior. Our earliest ancestors depended on one another for survival. A single hunter doesn’t present much of a threat on the Savannah. Compared to the other predators out there, we’re weak. Yet…
Reading Time: 5 minutes Video Highlights What’s up, guys? Tanner Larsson here from Build Grow Scale. Finally got the camera working again so time for a few more car videos. Today, I just want to talk to you a little about Facebook ads and using them to drive traffic to your store. Everybody gets too worked up about the…
Reading Time: 4 minutes Video Highlights What’s up, guys? Tanner Larson, here, from Build Grow Scale. I want to follow-up today with something I talked about yesterday. I actually made a post about it on Facebook. We have one of our brands. We’ve got several different eCommerce brands that we own and fulfill out of our office and warehouse…
