Reading Time: 17 minutes In the previous article, we talked about optimizing your product pages. Go here to read it (if you haven’t yet), before digging into this one. This is the fourth of a six-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the checkout,…
Reading Time: 7 minutes Search engine optimization (SEO) doesn’t stop when a user finds your store in a Google search. It also extends to your store’s search, because a large portion of users (over 60%) jump straight to the search bar as their primary product-finding strategy. And when it’s your site, you (as opposed to Google) are responsible for ensuring the algorithm works as…
Reading Time: 6 minutes We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers. Right? But what if I told you this myriad of options is actually crippling shoppers and causing anxiety in their shopping experience, subsequently resulting in a higher…
Reading Time: 12 minutes In the previous article, we were talking about optimizing your cart. Go here to read it (if you haven’t yet), before digging into this one. This is the third of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the checkout…
Reading Time: 6 minutes A beautiful website is the objective of many business owners. They so badly want to mimic the aesthetics of big brands like Apple and Nike, but most of them aren’t operating at the same multi-billion dollar mark yet. So, if they shouldn’t just blindly mimic top-grossing companies … what should they do? The simple truth is…
Reading Time: 11 minutes In the previous article, we were talking about optimizing your checkout. Go here to read it (if you haven’t yet), before digging into this one. This is the second of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the…
Reading Time: 6 minutes First and foremost, what is the definition of an upsell, cross-sell and down-sell? Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons, in an attempt to make a more profitable sale. In practice, large businesses usually combine upselling and cross-selling to maximize profit. Cross-Selling is a sales…
Reading Time: 19 minutes Part 1 of 6: Introduction to Revenue Optimization & Shopify Store Checkout One of the main issues that I see ecommerce people struggling with today is traffic. The number one question people who are not familiar with our way of doing business is: “How can I get more traffic to my store?” No one, however,…
Reading Time: 8 minutes Two of the MOST underutilized tools in the ecommerce industry are onsite polls and surveys. Onsite polls and surveys are simply pop-ups on an ecommerce site asking a question(s) to gather key insight about your customers. If set up correctly, the data they gather can be absolutely vital and lead to massive boosts in conversion rates and…
Reading Time: 4 minutes Have you ever tried to duplicate someone’s successful funnel but you can’t make it work for yourself? Maybe someone gave you a clone of their funnel, yet for some reason you can’t make $124,941 per month from it like they can? Here is why.
