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7 Things To Do If You Don’t Have Enough Traffic to A/B Test
Reading Time: 8 minutes What is a split test? In a split test (aka “A/B test”), you create two versions of a webpage and send some customers to each, so you can figure out which performs better. Split testing can easily determine if a specific change affects overall sales (or whatever you might want the customer to do, like…
How to Sell More on Shopify (Even If You’re on a Budget) Part 4 of 6: Category Pages Optimization
Reading Time: 17 minutes In the previous article, we talked about optimizing your product pages. Go here to read it (if you haven’t yet), before digging into this one. This is the fourth of a six-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the checkout,…
4 Revenue-Generating Search Types Your Store Needs to Support
Reading Time: 7 minutes Search engine optimization (SEO) doesn’t stop when a user finds your store in a Google search. It also extends to your store’s search, because a large portion of users (over 60%) jump straight to the search bar as their primary product-finding strategy. And when it’s your site, you (as opposed to Google) are responsible for ensuring the algorithm works as…
Paradox of Choice: You Are Paralyzing Your Visitors by Doing This!
Reading Time: 6 minutes We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers. Right? But what if I told you this myriad of options is actually crippling shoppers and causing anxiety in their shopping experience, subsequently resulting in a higher…
How to Sell More on Shopify (Even If You’re on a Budget) Part 3 of 6: Product Pages Optimization
Reading Time: 12 minutes In the previous article, we were talking about optimizing your cart. Go here to read it (if you haven’t yet), before digging into this one. This is the third of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the checkout…
3 Simple Ways to Improve Your Shopify Store’s Function
Reading Time: 6 minutes A beautiful website is the objective of many business owners. They so badly want to mimic the aesthetics of big brands like Apple and Nike, but most of them aren’t operating at the same multi-billion dollar mark yet. So, if they shouldn’t just blindly mimic top-grossing companies … what should they do? The simple truth is…
Shopping Cart Optimization: How to Sell More on Shopify (Even If You’re on a Budget) Part 2 of 6
Reading Time: 11 minutes In the previous article, we were talking about optimizing your checkout. Go here to read it (if you haven’t yet), before digging into this one. This is the second of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the…
Why Settle for a Drizzle When You Can MAKE IT RAIN! (Upsells, Cross Sells and Down Sells for Dummies)
Reading Time: 6 minutes First and foremost, what is the definition of an upsell, cross-sell and down-sell? Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons, in an attempt to make a more profitable sale. In practice, large businesses usually combine upselling and cross-selling to maximize profit. Cross-Selling is a sales…
How to Sell More on Shopify—Even If You’re on a Budget: Part 1 of 6: Shopify Checkout Optimization
Reading Time: 19 minutes Part 1 of 6: Introduction to Revenue Optimization & Shopify Store Checkout One of the main issues that I see ecommerce people struggling with today is traffic. The number one question people who are not familiar with our way of doing business is: “How can I get more traffic to my store?” No one, however,…
Using Polls to Find Big-Money Wins Across Your Ecommerce Store
Reading Time: 8 minutes Two of the MOST underutilized tools in the ecommerce industry are onsite polls and surveys. Onsite polls and surveys are simply pop-ups on an ecommerce site asking a question(s) to gather key insight about your customers. If set up correctly, the data they gather can be absolutely vital and lead to massive boosts in conversion rates and…
