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Top 10 Profitable Conversion Boosting Apps for Shopify
Reading Time: 9 minutes The following Shopify apps will help to improve and boost conversion for your Shopify store. They have all been recommended by senior revenue optimization experts at Build Grow Scale and are used throughout their daily work. 1. Product Filter & Search You might be asking yourself, “So why are product filters and search important?” They’re…
Ecommerce Copy 101
Reading Time: 11 minutes How to Create a Tidal Wave of Excitement That Compels Your Visitors to Whip Out Their Credit Cards on the Spot “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” Anybody who has studied marketing or copywriting has likely heard this saying before. Originally coined by Harvard marketing professor Theodore Levitt,…
Crafting Ecommerce Cross-Sells That Convert
Reading Time: 12 minutes Anyone in the world of sales can tell you that cross-selling is important: Why sell one thing, when you can sell two or more? The in-store sales space has been rife with this for ages: staff suggesting monitors or keyboards to go with your new computer, bank employees suggesting a new credit card to go…
How to Run A/B Split Tests That Make You More Money!!
Reading Time: 9 minutes The quickest and easiest way to maximize the revenue on your ecommerce store is through A/B split tests. If run correctly, they can skyrocket your store from low profiting to extremely high profiting very quickly. If they are run incorrectly, and they often are, they will cause more harm than good. I’m going to show you exactly…
Drive Sales with a 404 Page
Reading Time: 6 minutes I get it … The 404 page is probably the last page on your mind that you want to focus on optimizing, but don’t discard it yet! What if I told you that if you follow the optimization suggestions below, you will not only increase customer satisfaction and improve your SEO, but also boost conversions…
The Hierarchy of Conversions: A Five-Step Guideline to Optimizing Your Store
Reading Time: 6 minutes I’ve had the privilege of coaching at many Build Grow Scale (BGS) events (learn more about BGS Live 2020 here). As a result, I’ve worked one on one with hundreds of business owners who are concerned with sustainably increasing their conversion rates. Every time I sit down to take a look at a site, owners are…
How to Easy Turn Your Product Photos into Stories That Sell
Reading Time: 6 minutes It’s no secret that product photos are just about the most important element of your product. After all, more than half of visitors to your product page will jump to interacting with your image gallery before looking at anything else on the page. Yet, even with all that in mind, many store owners settle for basic…
5 Common A/B Testing Mistakes Every Shopify Store Owner Needs to Know
Reading Time: 11 minutes As ecommerce business owners, we are constantly looking for ways to maximize our store’s revenue. In an effort to “squeeze more juice” out of our websites, we are repeatedly making little tweaks to them—changing a headline here, swapping out some images there, and so on. But are these little tweaks hurting or helping the performance of…
It ALL Starts With Traffic—the Kind That Makes You Money … Not Late for Dinner!
Reading Time: 12 minutes So you think you know revenue optimization, do you? If you’ve been following Build Grow Scale for any length of time, you’d better know the basics at least! That said, it’s not only about implementing the tactics, optimizations, or SOPs (standard operating procedures) we teach—you also need to examine your traffic sources. Even if a store…
User Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate
Reading Time: 9 minutes Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water. That water represents the potential sales and revenue escaping through the holes. Your store is very similar—however, with an actual bucket, you can clearly see where the holes are, making them easy to fix….
