Reading Time: 4 minutes In today’s fast-paced world, people expect to be able to find the information they need quickly and easily. This is especially true when it comes to ecommerce shopping; no customer wants to wait around for a page to load. That’s why page loading speed is so important. Not only does it impact the user experience,
Author: Irene Wanja
Reading Time: 5 minutes As the owner of an ecommerce business, you likely rely on email campaigns to reach your target audience. However, if your messages aren’t captivating, your open and click-through rates can suffer, resulting in missed upsell, cross-sell, and repeat business opportunities. Not only that, but you could be perceived as unprofessional or even spammy, and that’s
Reading Time: 5 minutes Email marketing is a key tool for ecommerce brands looking to build relationships with their customers and drive sales. When done right, it can be highly effective, providing a direct channel to reach customers and followers with personalized messages, and cultivate loyalty and repeat business through exclusive discounts or early access to sales and new
Reading Time: 4 minutes User testing is a type of research that helps evaluate how well users are able to interact with a design, product, or system. It’s especially essential for ecommerce websites because it can identify potential problems that may prevent users from completing their tasks. For example, user testing can reveal issues with the site’s navigation, search
Reading Time: 5 minutes It should be no secret that ecommerce businesses need to be persuasive to succeed. After all, you’re trying to convince people to part with their hard-earned cash in exchange for your products or services. But what exactly is persuasion, and how can you use it to your advantage? Psychology of persuasion is the science of
Reading Time: 5 minutes Any ecommerce website owner is well aware that simply selling things online is only half of the battle. Real difficulty arises when it comes to converting your store’s visitors into paying customers. A landing page is a critical component of any ecom website, and its primary goal is to persuade users to make a purchase.
Reading Time: 4 minutes It’s a wonderful feeling when something you ordered arrives at your doorstep. You can’t wait to tear the package open, see, touch, and try out your new “thing.” This excitement is something every ecommerce business owner (i.e., you) should take full advantage of, as it’s a golden opportunity to communicate your brand to customers. The
Reading Time: 3 minutes Launching a new product on your ecom store can be intimidating. Will the market accept this new product? Will the product perform as intended and stated? Will people buy it? All of these concerns can be addressed through the use of a pre-order marketing campaign. Pre-orders are identical to regular orders, except their shipment is
Reading Time: 5 minutes If you choose not to make the distinctions between product and navigation options obvious, visitors to your online store will face an unavoidable choice paralysis. This happens to be one of the major causes of store abandonment as customers face too many choices, which tends to overwhelm them, leaving them with no choice but to
Reading Time: 6 minutes Most people in the ecom space will tell you to focus on the homepage and the product page because that’s where the money is. However, that’s not necessarily the whole truth. The page between the homepage and product page actually holds greater value to the customer, and it could make or break your next sale.