Top 5 Best Ecommerce Platforms Of 2023 (For All Business Sizes)

Irene Wanja Jul 17, 2023

Reading Time: 6 minutes

You’re on the hunt for the best ecommerce platforms for your business, right? It’s 2023, and the digital marketplace is more competitive than ever. You need an ecommerce solution that’s not just good, but excellent – one that’s user-friendly, flexible, and capable of growing with your business.

With so many options out there, it can be tough to make a decision. But don’t worry, we’re here to help you navigate this digital maze. We’ve done the research and crunched the numbers.

We’ve compared features, scrutinized user reviews, and analyzed performance metrics.

From easy-to-use platforms for small businesses and startups, to powerful solutions for large operations, we’ve got you covered. So, buckle up as we countdown the top 5 best ecommerce platforms of 2023 that will help you take your online business to the next level.

choosing the best ecommerce platform to establish a successful business in 2023


You’ll find that Shopify isn’t just another ecommerce platform—it’s a comprehensive solution designed to streamline your online business and maximize your sales. With its user-friendly interface, you can easily set up an online store, customize it to your liking, and start selling in no time.

It’s not just about making your store look good, it’s about making it work effectively. Shopify is packed with features that facilitate inventory management, order processing, and customer service. It’s more than just a platform, it’s a tool that empowers you to manage your business efficiently.

But what sets Shopify apart from other eCommerce platforms is its scalability. Whether you’re just starting out or planning to expand your business, Shopify can handle it all. Its plans are designed to grow with your business, ensuring that you never have to worry about outgrowing your platform.

Plus, with over 1,200 apps in its marketplace, you can further enhance your store’s functionality and reach. Shopify’s robust SEO features also ensure that your store ranks well in search results, driving more traffic and sales to your business. Don’t just take our word for it—try Shopify for yourself and see the difference.


If you’re on the hunt for a robust online store solution, BigCommerce might just tickle your fancy. It has extensive built-in features and customizable options. This platform stands out with its flexibility and scalability, making it ideal for businesses of all sizes.

BigCommerce is designed to help you scale your business quickly. It offers advanced search engine optimization tools, a wide variety of integrated payment gateways, and in-depth analytics. These features give you a clear picture of how your e-commerce business is performing. Plus, it doesn’t limit you with bandwidth or sales caps. This means you have unlimited potential to grow.

In terms of customization, BigCommerce holds a strong position among its competitors. It offers a plethora of themes to choose from, both free and premium. Each theme is fully responsive and customizable to suit your brand’s identity. Moreover, the platform is equipped with a one-page checkout and supports a multitude of shipping and fulfillment options. It even integrates seamlessly with third-party apps and services. This allows you to further enhance the functionality of your store.

With its strong set of built-in tools and capabilities, BigCommerce truly empowers you to create an online store that’s tailored to your business needs. It provides a foundation for success in 2023 and beyond.


Switching gears to Wix, let’s delve into how this versatile website builder has been making waves in the digital marketplace.

Wix is a top-notch ecommerce platform that’s perfect if you’re looking for an easy-to-use, customizable online store builder. Its user-friendly interface and drag-and-drop functionality make it a breeze for anyone—even those without a tech background—to build a professional-looking ecommerce site from scratch.

With a plethora of stunning templates and a powerful set of ecommerce features, Wix offers an ideal blend of flexibility and functionality. It’s no wonder that Wix is a fan favorite, catering to over 160 million users worldwide.

But what truly sets Wix apart is its impressive set of ecommerce tools designed to help you succeed in online sales. You’ll have access to an array of features including product galleries, secure online payments, inventory management, and more. Plus, Wix’s advanced SEO tools can help boost your site’s visibility and drive more traffic your way. They also offer a robust mobile app that lets you manage your store on the go.

In terms of pricing, Wix offers affordable plans with valuable inclusions, and their dedicated customer support is always ready to help, making it a reliable choice for 2023. So, if you’re looking for a platform that offers simplicity without compromising on functionality, Wix might just be your perfect match.


Looking for a customizable, open-source solution for your online store? Let’s explore WooCommerce, a WordPress plugin that’s helping millions of businesses worldwide thrive in digital commerce. Known for its flexibility, WooCommerce gives you complete control over your digital storefront, allowing you to match the platform to your brand’s unique vision.

With over 400 official extensions ranging from logistics, payments, marketing, and accounting, you can tailor your ecommerce experience to your specific needs. It’s no wonder that over 28% of all online stores are powered by WooCommerce.

Dive deeper into WooCommerce and you’ll find that its strength lies in its integration with WordPress, one of the world’s most popular website building platforms. This means that if SEO is a crucial part of your business strategy, WooCommerce is a fantastic choice. You can take full advantage of WordPress’s robust SEO capabilities to boost your visibility online.

Furthermore, being a self-hosted platform, WooCommerce gives you the freedom to maintain your own data, ensuring your business’s privacy and security. With such a plethora of features and its ability to scale with your business, WooCommerce is a compelling choice for your ecommerce journey in 2023.


On the other hand, Squarespace presents a different approach to digital commerce, offering an all-inclusive website building solution that’s especially popular among creatives and small businesses.

Not only does this platform provide beautiful, designer-quality templates that require no coding skills, but it also offers a wide range of features that are perfect for selling products, services, or subscriptions.

You’ll find high-quality SEO tools to drive website traffic, integrated analytics to monitor sales and site performance, and even a built-in email marketing feature. Squarespace, with its rich functionality and user-friendly design, is your one-stop platform for a visually stunning and high-performing ecommerce store.

Additionally, Squarespace stands out for its commitment to customer service. You’re not alone when you’re setting up your online store, thanks to their 24/7 customer support team who are always ready to assist you.

Plus, there are tons of guides, tutorials, and webinars available to help you get the most out of the platform. And the best part? It’s all available at a competitive price point.

So if you’re a small business owner or a creative entrepreneur looking for a comprehensive ecommerce solution that doesn’t compromise on style or functionality, Squarespace could be your ideal match for 2023.

Final Thoughts

So, you’ve seen the top five best ecommerce platforms lined up for 2023.

It’s clear that Shopify, BigCommerce, Wix, WooCommerce, and Squarespace are leading the market, each with their unique strengths.

Don’t wait any longer. Choose the one that suits your needs best and capitalize on their powerful tools to grow your business.

Remember, your online presence matters more than ever in this digital age. Make the right call and skyrocket your ecommerce success!


Frequently Asked Questions

Absolutely! Platforms like Magento, Volusion, and 3dcart are also worth considering. They offer robust features, scalability, and flexibility that can propel your online store’s success in 2023. Don’t limit your options.

Scaling your business with these ecommerce platforms is a breeze. They’re designed for growth, offering robust features and integrations that adapt as your business expands. You’ll find scaling both efficient and manageable with these platforms.

Shopify’s pricing starts at $29 monthly, with BigCommerce and Wix beginning at $23 and $14, respectively. WooCommerce is free but requires paid extensions, while Squarespace starts at $18. Each offers varying features at different price points.

These ecommerce platforms seamlessly integrate with your existing business tools and software, enhancing functionality. They offer easy connections to CRMs, email marketing software, accounting tools, and more, streamlining your business operations effectively.

Each platform offers unique features. Shopify excels in user-friendly design, Magento in customization, WooCommerce for WordPress integration, BigCommerce for SEO capabilities, and Wix for simplicity. Each can uniquely elevate your online business.


About the author

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.

Leave a Comment