Reading Time: 7 minutes One of the most important tools on your ecommerce store is the search functionality. When people visit your site, they won’t always know how to navigate and/or have the patience to browse around to understand more about the layout or how information is provided. The search function allows users to save time and easily go
Reading Time: 3 minutes When it comes to optimizing your ecommerce store, it should come as no surprise that not just any layout or color scheme will do. And while there is a myriad of things to consider when it comes to designing your store, one of the most frequently asked questions we get from students in our Ecom
Reading Time: 5 minutes If you choose not to make the distinctions between product and navigation options obvious, visitors to your online store will face an unavoidable choice paralysis. This happens to be one of the major causes of store abandonment as customers face too many choices, which tends to overwhelm them, leaving them with no choice but to
Reading Time: 5 minutes If you’re an avid online shopper, you’ve probably noticed that some ecommerce stores out there list product variations separately, while others merge them into one listing. In this article, we’re going to look at six awesome benefits of “the merge,” not the least of which is adding to your store’s bottom line. What are product
Reading Time: 6 minutes Social proof is one of the most important elements of your ecommerce store. It not only plays a huge role in the trust factor of your business, but it’s also pivotal for customers to evaluate and learn more about the products you sell. Being able to see what others are saying about an item is
Reading Time: 7 minutes Many online store owners think of their website as a whole, but it’s crucial to break your store down and optimize each page separately. Why? Because despite what you may think, not every page should be directly aimed at making the sale. Obviously, everything on your site should work together synergistically to achieve success in
Reading Time: 7 minutes There are ten actions you can take right away to optimize your apparel store website. You’ll be presented with actions to be taken on multiple steps in the purchasing flow and why they’re important, best practices (and why they work), and the benefits you can get with implementation. As you probably know, there are optimizations
Reading Time: 5 minutes This is the third article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall
Reading Time: 12 minutes In the previous article, we were talking about optimizing your cart. Go here to read it (if you haven’t yet), before digging into this one. This is the third of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Checkout Shopping Cart Product pages Category pages