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eCommerce

Is Your Ecom Cart Page Inspiring Visitors to Buy or Bounce?

Reading Time: 3 minutes Ecommerce business owners rely on customer satisfaction to maintain and grow their businesses. And, contrary to what you might think, the customer journey doesn’t end when someone decides to add an item to their cart and begin the checkout process. In fact, the cart page is where many ecom customers face problems that cause them …

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The Power of User Testing for Your Ecom Store

Reading Time: 4 minutes User testing is a type of research that helps evaluate how well users are able to interact with a design, product, or system. It’s especially essential for ecommerce websites because it can identify potential problems that may prevent users from completing their tasks. For example, user testing can reveal issues with the site’s navigation, search …

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Your Checkout Page Can Make or Break Your Ecom Success

Reading Time: 3 minutes As anyone who has ever made an online purchase knows, the process can be fraught with difficulties. Even when you’re sure you’ve found the perfect item at the right price, the checkout page can be a frustrating obstacle. All too often, your ecommerce store’s customers are left feeling confused and frustrated by the checkout process, …

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The Psychology of Persuasion and How Ecommerce Businesses Can Use It to Increase Sales

Reading Time: 5 minutes It should be no secret that ecommerce businesses need to be persuasive to succeed. After all, you’re trying to convince people to part with their hard-earned cash in exchange for your products or services. But what exactly is persuasion, and how can you use it to your advantage? Psychology of persuasion is the science of …

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6-Step Guide to Creating a Killer Post-Purchase Survey

Reading Time: 3 minutes Post-purchase surveys are definitely a goldmine when it comes to ecommerce stores, although many companies underestimate their importance. They’re an excellent way to gain valuable insight on a myriad of topics, including but not limited to the following: Bugs and other issues your customers encounter on your website Competitors your customers have been scoping out …

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5 Ecom Tips for Improving an Underperforming Landing Page

Reading Time: 5 minutes Any ecommerce website owner is well aware that simply selling things online is only half of the battle. Real difficulty arises when it comes to converting your store’s visitors into paying customers. A landing page is a critical component of any ecom website, and its primary goal is to persuade users to make a purchase. …

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12 Expert Tips for Creating the Perfect Ecom Search Tool

Reading Time: 7 minutes One of the most important tools on your ecommerce store is the search functionality. When people visit your site, they won’t always know how to navigate and/or have the patience to browse around to understand more about the layout or how information is provided.  The search function allows users to save time and easily go …

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The Highest-Converting Color for Your Add-to-Cart Button

Reading Time: 3 minutes When it comes to optimizing your ecommerce store, it should come as no surprise that not just any layout or color scheme will do. And while there is a myriad of things to consider when it comes to designing your store, one of the most frequently asked questions we get from students in our Ecom …

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5 Ways to Use Product Packaging to Give Your Customers an Experience They Won’t Forget! 

Reading Time: 4 minutes It’s a wonderful feeling when something you ordered arrives at your doorstep. You can’t wait to tear the package open, see, touch, and try out your new “thing.” This excitement is something every ecommerce business owner (i.e., you) should take full advantage of, as it’s a golden opportunity to communicate your brand to customers. The …

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