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5 Benefits of Using Pre-Order Marketing for Introducing New Products On Your Ecom Store

Reading Time: 3 minutes Launching a new product on your ecom store can be intimidating. Will the market accept this new product? Will the product perform as intended and stated? Will people buy it? All of these concerns can be addressed through the use of a pre-order marketing campaign. Pre-orders are identical to regular orders, except their shipment is …

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5 Ways Customer Satisfaction Determines Your Ecommerce Business Growth

Reading Time: 5 minutes High-quality customer service goes a long way toward the goal of having happy customers. People value your “service” to them—ease of purchase process, delivering on promises, level, and transparency of information provided, how quickly you respond to questions and handle issues—more than the actual price of the product or service they purchase from you. Ecom …

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Consistency: The Secret to Building Trust with Your Ecommerce Customers

Reading Time: 3 minutes Back when we started optimizing ecommerce stores, we discovered that traffic was not the problem when it came to improving conversion rates. We eagerly tested many things to see what would increase conversions, and one of the things that kept coming up was trust.  In the early days of ecommerce, when people were a little …

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Branding Your Ecom Business: How to Create a Message That Evokes Passion and Loyalty

Reading Time: 5 minutes It’s been said that, “People don’t buy products—they buy brands.” It’s dramatic … but it’s not true in all cases. Sometimes you just need a kitchen towel, and you don’t care about the brand.  But new brands entering the fiercely competitive ecommerce space, heed this advice: Creating a clear brand message that resonates for people …

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How Perceived Value Keeps Your Ecom Store Profit Margin Healthy!

Reading Time: 8 minutes Imagine this: you run a survey and find that most of your customers say that your products are too expensive, but they would have purchased if you had reduced the price or offered a discount. This is a common response when doing customer research.  There are two ways to address this problem: You can reduce …

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Can I Compete with the Big Brands in Ecommerce?

Reading Time: 8 minutes Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into …

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How to Leverage Social Proof to Skyrocket Your Conversion Rate

Reading Time: 16 minutes The Psychology of Social Proof Before we get to the good stuff, let’s take a step back for an overhead view of human behavior. Our earliest ancestors depended on one another for survival. A single hunter doesn’t present much of a threat on the Savannah. Compared to the other predators out there, we’re weak. Yet …

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