Reading Time: 5 minutes Excitement around Thanksgiving, Christmas Eve, and New Year’s has long been one reason that businesses increase sales and profits during the holidays. People are buying fashionable clothes, shoes, and jewelry as well as gifts and many other things. The 2021 holiday season may turn out to be a relatively calm one, but it’s still an
Reading Time: 4 minutes If you aren’t leveraging crowdsourcing in your business, you should start. Crowdsourcing has been used by cultures worldwide for centuries, though by other names. Here are a few early examples:
Reading Time: 5 minutes Recurring revenue is your ticket to true profitability. No ecommerce entrepreneur reaches the stability and success they’re after by making one sale at a time—it’s all about repeat business. Even better, it’s about making one sale that keeps paying off every month with a subscription renewal.
Reading Time: 3 minutes Inbound marketing is a handy way to stretch an advertising budget. This marketing strategy gives your company a voice, which increases brand awareness. The key ingredient here is trust. Following is a short top-down view of the inbound marketing process:
Reading Time: 4 minutes What do Apple, AT&T, Ford, Hyundai, Domino’s, Google, Konica Minolta, Discover, Dunkin’ Donuts and the NFL have in common? If you answered, ‘They have loyal customers,’ give yourself a pat on the back. According to Forbes, these companies top the list in 2015. Apple, in particular, seems able to convince people they need ever more
Reading Time: 5 minutes Yes, subscription revenue is possible for any ecommerce business—and it might even be necessary for your long-term growth and stability. Subscription sales dramatically increase the ROI on your customer acquisition costs, not just in terms of direct profits generated, but in all sorts of indirect ways, too. Across verticals, sales from each customer grow in
Reading Time: 3 minutes Video Highlights Hey, guys, Tanner Larsson here. I wanted to continue on this topic of recurring revenue, recurring income, continuity that I’ve been talking about in the last few videos. Let me define it real quick in terms of what I’m talking about. When I say recurring revenue I’m talking about predictable, repeat billing, repeat
Reading Time: 5 minutes Ecommerce is growing fast, and there’s plenty of reason for optimism in the space. But make no mistake: ecommerce companies are no more self-sustaining than any other type of business, online or off. And ecommerce businesses that rely on individual sales to survive are facing near-certain doom right out of the gate.