Reading Time: < 1 minute When it comes to your ecommerce store, having optimized product pages is key to turning people who are “just looking” into those who fully intend to complete a purchase with you. While the checkout and cart pages hold the number one and number two spots of importance, product pages are a close third. In fact,
Reading Time: 3 minutes Ecommerce business owners rely on customer satisfaction to maintain and grow their businesses. And, contrary to what you might think, the customer journey doesn’t end when someone decides to add an item to their cart and begin the checkout process. In fact, the cart page is where many ecom customers face problems that cause them
Reading Time: 4 minutes User testing is a type of research that helps evaluate how well users are able to interact with a design, product, or system. It’s especially essential for ecommerce websites because it can identify potential problems that may prevent users from completing their tasks. For example, user testing can reveal issues with the site’s navigation, search
Reading Time: 5 minutes It should be no secret that ecommerce businesses need to be persuasive to succeed. After all, you’re trying to convince people to part with their hard-earned cash in exchange for your products or services. But what exactly is persuasion, and how can you use it to your advantage? Psychology of persuasion is the science of
Reading Time: 3 minutes Post-purchase surveys are definitely a goldmine when it comes to ecommerce stores, although many companies underestimate their importance. They’re an excellent way to gain valuable insight on a myriad of topics, including but not limited to the following: In this article, we’re going to walk through six steps for creating an amazing and effective post-purchase
Reading Time: 5 minutes Any ecommerce website owner is well aware that simply selling things online is only half of the battle. Real difficulty arises when it comes to converting your store’s visitors into paying customers. A landing page is a critical component of any ecom website, and its primary goal is to persuade users to make a purchase.
Reading Time: 4 minutes The footer on an ecommerce store is a section that every website has, but yet it is often underutilized. In fact, you could say it’s the “Jan Brady” of your webpage … the section that’s often overlooked but begging for attention. In this article, we’re going to talk about optimizing the unloved, often forgotten, and
Reading Time: 7 minutes One of the most important tools on your ecommerce store is the search functionality. When people visit your site, they won’t always know how to navigate and/or have the patience to browse around to understand more about the layout or how information is provided. The search function allows users to save time and easily go
Reading Time: 3 minutes When it comes to optimizing your ecommerce store, it should come as no surprise that not just any layout or color scheme will do. And while there is a myriad of things to consider when it comes to designing your store, one of the most frequently asked questions we get from students in our Ecom
Reading Time: 4 minutes It’s a wonderful feeling when something you ordered arrives at your doorstep. You can’t wait to tear the package open, see, touch, and try out your new “thing.” This excitement is something every ecommerce business owner (i.e., you) should take full advantage of, as it’s a golden opportunity to communicate your brand to customers. The