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User Testing

User Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate

analytics, Conversion Rate, eCommerce - Casey Brown - April 28, 2020

Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water.…

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AB Split Test

7 Things To Do If You Don’t Have Enough Traffic to A/B Test

analytics, eCommerce - Taylor Malahoff - April 21, 2020

What is a split test? In a split test (aka “A/B test”), you create two versions of a webpage and send some…

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Breaking Down The Funnel Stack

Have you ever tried to duplicate someone’s successful funnel but you can’t make it work for yourself? Maybe someone gave you a…

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Shopify, QuickBooks, and Making Ecommerce Management a Breeze

analytics, Conversion Rate, eCommerce, Profit Margins, Quickbooks - Tanner Larsson - September 21, 2016

An ecommerce business can look a whole lot simpler than a brick-and-mortar retail store…from the outside, at least. Once you’re in the…

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Your Ecommerce Store Isn’t as Mobile Ready As You Think

analytics, Conversion Rate, eCommerce, Marketing, Mobile, Profit Margins - Tanner Larsson - June 29, 2016

Have you been keeping up with the mobile web? Customer expectations and search engine demands have gone through a tumultuous evolution over…

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This Is The Reason Your Business Is Not Growing.

Video Highlights 0:07 A pretty Bold Statement 0:38 Businesses That Are Thriving 0:59 Buy A Customer 1:37 Leveraging Paid Media 2:10 The…

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4 Sure-Fire Ways to Make Your Retargeted Ads More User Friendly

The first step to user-friendly retargeted ads is to choose—or switch to—a platform that gives you adequate control. There are lots of…

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How to Build Trust into Your Inbound Marketing Funnel

Inbound marketing is a handy way to stretch an advertising budget. This marketing strategy gives your company a voice, which increases brand…

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3 Crucial Retargeting Tips You Can’t Afford To Ignore

Retargeting, also known as remarketing, is one of the most potent tools in the marketer’s toolkit. Retargeting involves placing a tiny bit…

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How to Leverage Social Proof to Skyrocket Your Conversion Rate

analytics, Conversion Rate, eCommerce, Facebook Ads, Marketing, Social Proof - Tanner Larsson - June 13, 2016

The Psychology of Social Proof Before we get to the good stuff, let’s take a step back for an overhead view of…

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