Reading Time: 5 minutes Hey, this is Brad with BGS. I’m a Revenue Optimization™ expert, coach, and instructor with Ecommerce Business Blueprint, which is our beginner’s course. In this video, I’m going to talk about Google Analytics, everybody’s favorite subject, and really how to analyze it and focus on what pages to optimize. First, we’re going to go over
Reading Time: 4 minutes If you’re anything like I was, you probably spend a considerable amount of time analyzing your competitors’ sites. You may even choose to implement, immediately, all the elements you consider cool enough to have on your own store. Yet after all of your implementations, your store is probably under-performing. Why? A lot of us probably
Reading Time: 9 minutes Too many ecommerce businesses are making vital decisions based on feelings rather than relying on data. But the most successful ecommerce businesses are able to separate what they think is right from what isn’t. They do this by focusing on crucial metrics and then make informed decisions based on that data, not just on assumptions. To
Reading Time: 14 minutes Howdy! Welcome to part 5 of this six-part series about optimizing every step of your buyer’s journey on your store. So far, we’ve talked about optimizing these pages: Checkout Shopping cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them a read and, more important, apply
Reading Time: 4 minutes So often I’m asked, “Haley, if I make this change, will I see an increase in conversion rate?” No matter the change, the answer is always simple: “I don’t know.” How can I be a leading revenue optimization expert with Build Grow Scale and not know what will and won’t work? It’s easy—Revenue optimization is
Reading Time: 9 minutes Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water. That water represents the potential sales and revenue escaping through the holes. Your store is very similar—however, with an actual bucket, you can clearly see where the holes are, making them easy to fix.
Reading Time: 8 minutes What is a split test? In a split test (aka “A/B test”), you create two versions of a webpage and send some customers to each, so you can figure out which performs better. Split testing can easily determine if a specific change affects overall sales (or whatever you might want the customer to do, like
Reading Time: 4 minutes Have you ever tried to duplicate someone’s successful funnel but you can’t make it work for yourself? Maybe someone gave you a clone of their funnel, yet for some reason you can’t make $124,941 per month from it like they can? Here is why.
Reading Time: 4 minutes An ecommerce business can look a whole lot simpler than a brick-and-mortar retail store…from the outside, at least. Once you’re in the thick of things, though, you quickly realize that running a business is complicated, no matter what the platform.
Reading Time: 5 minutes Have you been keeping up with the mobile web? Customer expectations and search engine demands have gone through a tumultuous evolution over the past few years. Now that it’s clear mobile is the present and future of the web, it’s time to make sure your site is in order.