Improve Your Ecom Store’s User Experience (UX) With User Testing

Irene Wanja Oct 04, 2022

Reading Time: 5 minutes

User experience (UX) is a huge deal if you run an ecommerce business. It’s the overall experience a person has when interacting with a product, site, or service, and includes everything from how easy it is to find what you’re looking for on a website to how satisfying it is to use a particular app. Ecommerce UX refers specifically to the user experience of buying products and services online. Given the importance of online shopping in today’s world, it’s vital that businesses make sure their site’s user experience is as good as it can possibly be.

User testing is one of the best ways to improve user experience. It involves giving potential customers access to your product or service and seeing how they interact with it. This can help you identify any areas that need improvement before you launch your product or service for real. User testing can be time-consuming and expensive, but it’s worth doing if you want to ensure your ecommerce UX is up to scratch.

Designing an effective UX is not always easy, and it is often necessary to carry out extensive user testing in order to ensure that the final design will be intuitive enough for the users. After carrying out the user testing, follow the tips below to improve your store’s user experience!

1. Improve usability

One of the most important things you can do to improve your ecommerce store functionality is to focus on the user experience (UX). The UX of your website is the way that users interact with and navigate your site. If your UX is poor, users will likely have a difficult time finding the products they’re looking for and may even become frustrated and leave your site without making a purchase. It is important to understand the needs of your users. What are they looking for? What are their pain points? How can you make their experience as seamless as possible? Understanding your users allows you to create a website that’s designed specifically for them, which will make them more likely to convert.

2. Make finding products easy

Once you understand your users, you need to create a user-friendly interface. This means creating an interface that is easy to use and navigate. All of the elements on the page should be easy to find and the overall flow should be logical. Additionally, the interface should be responsive, so that it works well on all devices. The most important aspect of conducting a User Testing is ensuring that your ecom store provides a good user experience. A good UX is making it easy for users to find the products they’re looking for. This means having a well-organized website with clear navigation and product categories. It also means having a search bar that is easy to use and returns relevant results

3. Use high-quality product images

Another important aspect of good UX is using high-quality product images. Good product images are important for a number of reasons. First, they are often the first thing that potential customers will see when they visit your site. This means that they need to be clear and professional in order to make a good impression. Additionally, using multiple images for each product can be helpful, as it allows users to get a better idea of what the product looks like from different angles. This can be especially useful for products that are difficult to describe in words, such as clothing or home decor. Providing multiple high-quality images gives potential customers the information they need to decide whether to purchase your product.

lady is using the wishlist functionality to compare the products and come up with a final decision which one to purchase

4. Include detailed product descriptions

In addition to high-quality product images, it’s also important to include detailed product descriptions. Product descriptions are one of the most important elements of any online store, yet they are often overlooked by store owners. A well-written product description can make the difference between a sale and a bounce, yet many store owners either don’t write them at all or include only a few basic details. If you want to improve your online sales, it’s important to take the time to write detailed, informative product descriptions that give potential customers all the information they need to know about your products. Here are a few tips:

  • Include all relevant details: In addition to basic product information such as size, color, and price, be sure to include any relevant details that might be important to potential customers. For example, if you’re selling clothing items, include information on sizing and fit; if you’re selling medications or supplements, include information on dosage and side effects; if you’re selling products that require assembly or installation, include detailed instructions.
  • Focus on benefits: Customers don’t care about features—they care about benefits. When writing your product descriptions, focus on what your products can do for your customers rather than on what your products are. For example, instead of writing “Our shirts are made from 100% cotton” write “Our shirts are soft and comfortable.”
  • Use strong keywords: In addition to including relevant keywords for your products, also use strong “call to action” words such as buy, purchase, order, etc. that will encourage customers to take the next step and complete a purchase.

Following these tips will help you write product descriptions that’ll improve your online sales and help turn visitors into paying customers.

Customers using different platforms or technology to browse a shop. can be mobile, tablet or ipad or a laptop

5. Make checking out quick and easy

Finally, it’s important to make sure that the checkout process on your ecommerce website is easy and streamlined. The checkout process is one of the most important aspects of an ecommerce website, as it is the point at which users actually make a purchase. The checkout process should be quick and easy, with as few steps as possible. Users should be able to easily add items to their cart and checkout without any difficulty. Additionally, offering multiple payment options can be helpful, as some users may prefer to pay with PayPal or a credit card rather than entering their personal information into your website

shopper like how easy they are able to check out their carts on their mobile or desktop


User testing is an important part of any ecommerce store’s development process. By conducting user tests, store owners can identify potential problems with their site design and layout, find ways to improve the user experience, and ultimately increase sales and revenue. In a user test, real users are given tasks to complete on the site, and their behavior is monitored and analyzed. This data can be used to make changes to the site that will improve its overall performance. User testing is an important part of any ecommerce store’s development process. 


About the author

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.

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