Reading Time: 4 minutes The modern shopping experience is increasingly being shaped by technology. Businesses are taking advantage of the ever-evolving range of digital channels to reach out to customers and build relationships with them. And in today’s technology-driven world, it is essential for businesses to create an interconnected network of communication channels to engage customers across all available…

Reading Time: 4 minutes As an ecommerce business owner, there’s nothing more disheartening than a slow page load time—especially when it causes lower conversions and unhappy customers. Just as the retail world has long since recognized the importance of providing a pleasant customer experience in-store, so too must online stores prioritize their digital storefront if they want to remain…

Reading Time: 5 minutes Email marketing is an invaluable tool for ecommerce business owners looking to build long-term relationships with their customers. With the ability to reach a wide audience and deliver personalized messages tailored to the individual, email marketing can help you boost sales and grow your business. But in order to maximize the effectiveness of these campaigns,…

Reading Time: 4 minutes As an ecommerce business owner, it’s important to keep your subscribers engaged with your emails. One way to do this is to allow users to choose the frequency of emails they receive from you. This way, you can prevent them from unsubscribing or becoming disengaged with your email campaigns. Let’s take a look at why…

Reading Time: 4 minutes With the ecommerce industry continuing to grow, it’s more important than ever for online businesses to leverage effective marketing strategies. Email and SMS marketing are two of the most popular methods of connecting with customers and potential customers. And as technology advances, so do the trends in these types of marketing … which means ecommerce…

Reading Time: 4 minutes As an ecommerce business owner and marketer, you understand the importance of staying connected with your customers. However, an often overlooked method of communication is SMS marketing. SMS (short message/messaging service) has become an effective tool in digital marketing, as it can provide valuable insight into customer preferences and buying habits. In this article, we’re…

Reading Time: 4 minutes Understanding key performance metrics is essential for any ecom store owner looking to create a successful online presence. They measure the success of your website and marketing campaigns, providing you with the data you need to make informed decisions about how to grow your business. In this article, we’ll take a closer look at the…

Reading Time: 5 minutes Recent advances in machine learning (ML) technology have led to a revolution in how businesses collect, analyze, and use data. With the introduction of Google Analytics 4 (GA4), leveraging ML is simpler than ever for online businesses, offering unprecedented insights into customer behavior and the potential to maximize sales and revenue. Let’s take a look…

Reading Time: 4 minutes Google Analytics (GA) is one of the most widely used web analytics platforms that provides ecommerce businesses with valuable insights into their website performance. However, Google announced that it will no longer be supporting GA, and instead is introducing the next generation of analytics called Google Analytics 4 (GA4). This new platform has more advanced…

Reading Time: 5 minutes Google Analytics (GA) has been the cornerstone of digital data collection for web and app analytics for years, however the game has changed with Google’s release of new version GA4. This improved version builds upon the successes and lessons learned by its predecessor to create an even more robust platform for gathering insights about user…