Join host Steven Pemberton on the Voice Like a Lion Podcast for an engaging and deeply insightful conversation with Matthew Stafford, CEO and managing partner of Build Grow Scale. Having coached nearly a thousand eCommerce store owners, Matthew has accumulated over 10,000 hours of hands-on consulting experience, guiding hundreds of entrepreneurs to achieve seven-figure (and even eight-figure) success. In this thought-provoking episode, Matthew explores the critical role of mindset, integrity, and communication in transforming businesses from ordinary to extraordinary.

Key Takeaways:

Shifting from Selling to Serving:
Matthew emphasizes that the biggest leap in eCommerce success occurs when store owners shift their mindset from aggressively selling products to genuinely solving customer problems, providing clear navigation, and simplifying the buyer’s journey.

Your Website is Your Conversation:
Matthew reveals that your website should effectively communicate with potential customers, addressing their subconscious concerns rather than pushing immediate sales. Poor or aggressive communication can cause significant drops in conversion rates.

Mindset is Your True Bottleneck:
Every business bottleneck eventually traces back to the mindset and beliefs of the owner. Matthew highlights how addressing limiting beliefs and practicing self-awareness directly influence business growth and scalability.

Integrity with Yourself:
True growth, Matthew argues, depends heavily on maintaining integrity with oneself. Consistently honoring commitments (even small ones) builds self-trust, raises personal standards, and translates directly into professional success.

The Importance of Being Coachable:
The conversation underscores how humility and openness to feedback allow entrepreneurs to overcome obstacles and scale dramatically. Matthew shares real-life examples of entrepreneurs whose willingness to learn and implement advice helped them scale exponentially.

Notable Quotes:

The biggest barrier to scaling your business isn’t external, it’s your own mindset. You must first learn to manage the six inches between your ears.
If you don’t keep integrity with yourself, your internal set-point for success drops. Your business growth is directly tied to your personal standards.