Reading Time: 2 minutes Listen to the episode: In this episode, Ken Wilson and David Schomer of Firing the Man podcast explore the dynamic world of e-commerce optimization with Matthew Stafford, a leading figure in Shopify optimization and the mastermind behind the data-driven Build Grow Scale Revenue optimization system. With 27 years of entrepreneurial experience, Matthew brings a unique…
Reading Time: 2 minutes Listen to the episode: In this episode, Greg Todd of the Secret for Success podcast engages with Matt Stafford, a transformational entrepreneur with a journey from the commercial concrete industry to dominating the online space. This episode unpacks Matt’s transition to ecommerce, the power of simplifying business processes, and his personal growth insights that anyone…
Reading Time: 2 minutes Listen to the episode: In this enlightening conversation, Matthew Stafford, a multifaceted professional with expertise in website optimization and emotional intelligence coaching speaks to Joe Dimino of Neon Jazz & Famous Interviews podcast where he shares his insights on both personal and professional growth, revealing how he has navigated the challenges and transformations brought on…
Reading Time: 2 minutes Listen to the episode: In today’s episode, Nathan Resnick, founder of Sourcify and host of the Ecommerce on Tap podcast speaks to Matthew Stafford from Build Grow Scale. Matthew shares insights from his extensive experience in ecommerce, emphasizing the importance of conversion rate optimization over merely increasing traffic. With a track record of generating over…
Reading Time: 2 minutes Listen to the episode: In this episode, Matthew Stafford discusses with Karen Conroy on the Counsel Cast podcast, the strategic approaches to optimizing websites for better client communication and conversion, focusing beyond mere traffic to enhance engagement and lead collection. Key Takeaways: Rethinking Traffic Goals:Traffic should not be the sole focus; the real challenge lies…
Reading Time: 2 minutes Listen to the episode: The Power of Optimization: From Websites to Mindsets and Everything in Between In this episode, Matthew Stafford speaks to Brian Roisentul of BSR Digital about the complexities of digital marketing and eCommerce, revealing strategies for overcoming the challenges of increasing customer acquisition costs, tracking issues, and supply chain disruptions. From his…
Reading Time: 4 minutes Email marketing is a powerful tool for businesses looking to engage with their audience, nurture leads, and drive conversions. However, creating effective email marketing flows requires careful planning, execution, and optimization. In this article, we’ll explore the key strategies for optimizing your email marketing flows to maximize conversion rates and achieve your marketing goals. 1….
Reading Time: 5 minutes As someone who’s been working in the ecommerce space for a while, I can tell you that understanding customer behavior is absolutely crucial. It is the secret sauce to success in this industry. And when it comes to decoding what makes our customers tick, there’s no better tool than behavioral science. What is Behavioral Science?…
Reading Time: 5 minutes Offering discounts has become a powerful strategy to attract customers and boost sales. Discount codes, in particular, have gained immense popularity among online shoppers. In this article, we will explore 10 effective ecommerce discounts and how to utilize them to increase your sales. Additionally, we will discuss the benefits of using discount codes and why…
Reading Time: 4 minutes In the world of ecommerce, a product detail page (PDP) is a crucial component that can make or break a sale. A PDP in ecommerce is the web page that provides comprehensive information about a specific product, including its features, specifications, pricing, and customer reviews. It serves as the digital equivalent of a product’s packaging,…
