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Pay-Per-Click Marketing for Ecommerce

Pay-Per-Click Marketing for Ecommerce
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Reading Time: 7 minutes Pay-per-click (PPC) marketing is a powerful tool that can skyrocket your online visibility and sales. In fact, some would consider it a necessity for any online business. And that’s precisely why we’re going to cover various aspects of the topic in this article. Everything from different types of PPC ads to teaching you how they…



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14 Tips to Master Customer Behavior and Nail Your Marketing Communications

Master Customer Behaviour for Effective Marketing Communication
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Reading Time: 8 minutes When it comes to your ecommerce business, mastering customer behavior will be pivotal in helping you understand your customers and effectively communicate with them. In the dynamic world of marketing, knowing your audience is a must. Diving deeper than surface-level demographics and delving into the realm of customer behavior can transform how businesses communicate, making…



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The 411 on Ecommerce Optimization Services: What You Need to Know

Build Grow Scale - Website Optimization
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Reading Time: 4 minutes Are you thinking of building a brand-new online store, growing an existing one, or scaling your current store to greater heights? If so, using ecommerce optimization services could be just the ticket to help you reach your ecom business goals! Because here’s the truth: it’s not just about driving traffic. Once people show up to…



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What Is Social Proof? How to Use It to Improve Your Business

social proof
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Reading Time: 12 minutes Social proof is a powerful psychological tool that can significantly increase your credibility and sales; but are you using it to boost your business? Whether you’re running an eCommerce or brick-and-mortar store, understanding and leveraging social proof can be a game-changer. That combined with other optimization best practices like optimizing the checkout form fields and…



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Mastering the Art of Crafting Calls-to-Action and Best Practices

what is a call to action and examples you can't help but click.
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Reading Time: 7 minutes Are you wondering if a good call to action can make a difference for your business, but you’re not sure how? Don’t worry; we’ve got you covered! This guide will introduce you to the art of creating a compelling call to action. You’ll learn how to design irresistible buttons, craft persuasive copy, and strategically place…



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5 Powerful Voice of the Customer Techniques That Bring Out Customer Feedback

voice of the customer techniques to gather customer feedback.
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Reading Time: 5 minutes You’re always looking for ways to understand your customers better, right? Well, you’re in the right place! We’ll introduce you to five powerful ‘Voice of the Customer’ techniques that’ll deliver invaluable insight straight from your customers’ mouths. It’s not just about listening, it’s about understanding, adapting, and improving. So buckle up, and let’s dive into…



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Which Kinds of Hits Does Google Analytics Track in 2023? and Powerful Insights About Them

Which Kinds of Hits Does Google Analytics Track
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Reading Time: 5 minutes Looking to understand Google Analytics‘ tracking capabilities in 2023? You’ve come to the right place. In this article, we’ll answer the question on which kinds of hits does Google Analytics track. You’ll learn how each hit type works, and how you can use this knowledge to optimize your website. Let’s dive in and give you…



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9 Examples of Biased Questions to Avoid When Conducting a Survey on Your Ecommerce Store Customers

examples of biased questions to avoid when creating ecommerce surveys
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Reading Time: 5 minutes Are you seeking accurate and unbiased feedback from your ecommerce store customers? Then it’s crucial to avoid asking biased questions that could potentially sway their responses. In this article, we will explore ten examples of biased questions to avoid  when conducting surveys. By being aware of these pitfalls, you can ensure that your survey results…



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Brand Strategy vs Marketing Strategy – What You Need to Know

Brand Strategy vs. Marketing Strategy: How they Work Together
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Reading Time: 6 minutes You’re navigating the complex world of business strategy, but are you clear on the differences between brand strategy vs marketing strategy? It’s essential to understand these distinctions to drive your business forward effectively. In this article, you’ll uncover what sets these strategies apart, how to develop each effectively, and the benefits of merging them for…



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What Are Open Ended Questions and How to Use Them in Ecommerce Surveys

explaining what Are Open Ended Questions and how to use them effectively to get feedback from customers.
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Reading Time: 4 minutes When seeking deeper insights into your ecommerce customers, you’ve got to ask open-ended questions in your surveys. They’re powerful, they’re probing, and they’ll give you the richest data you’ve ever collected. But what are open ended questions, and how do you craft these questions effectively and analyze the responses? Let’s dive in! Understanding the Concept…



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