Reading Time: 4 minutes When you want to build an online store from scratch, grow an existing store or scale your current store to greater heights, ecommerce optimization could be your golden ticket. It’s not just about driving traffic—it’s about converting visitors into customers. You need to understand the strategies experts use and what to look for in a…
Reading Time: 7 minutes Pay-per-click (PPC) marketing is a powerful tool that can skyrocket your online visibility and sales. In fact, some would consider it a necessity for any online business. And that’s precisely why we’re going to cover various aspects of the topic in this article. Everything from different types of PPC ads to teaching you how they…
Reading Time: 8 minutes When it comes to your ecommerce business, mastering customer behavior will be pivotal in helping you understand your customers and effectively communicate with them. In the dynamic world of marketing, knowing your audience is a must. Diving deeper than surface-level demographics and delving into the realm of customer behavior can transform how businesses communicate, making…
Reading Time: 4 minutes Are you thinking of building a brand-new online store, growing an existing one, or scaling your current store to greater heights? If so, using ecommerce optimization services could be just the ticket to help you reach your ecom business goals! Because here’s the truth: it’s not just about driving traffic. Once people show up to…
Reading Time: 12 minutes Social proof is a powerful psychological tool that can significantly increase your credibility and sales; but are you using it to boost your business? Whether you’re running an eCommerce or brick-and-mortar store, understanding and leveraging social proof can be a game-changer. That combined with other optimization best practices like optimizing the checkout form fields and…
Reading Time: 7 minutes Are you wondering if a good call to action can make a difference for your business, but you’re not sure how? Don’t worry; we’ve got you covered! This guide will introduce you to the art of creating a compelling call to action. You’ll learn how to design irresistible buttons, craft persuasive copy, and strategically place…
Reading Time: 5 minutes You’re always looking for ways to understand your customers better, right? Well, you’re in the right place! We’ll introduce you to five powerful ‘Voice of the Customer’ techniques that’ll deliver invaluable insight straight from your customers’ mouths. It’s not just about listening, it’s about understanding, adapting, and improving. So buckle up, and let’s dive into…
Reading Time: 5 minutes Looking to understand Google Analytics‘ tracking capabilities in 2023? You’ve come to the right place. In this article, we’ll answer the question on which kinds of hits does Google Analytics track. You’ll learn how each hit type works, and how you can use this knowledge to optimize your website. Let’s dive in and give you…
Reading Time: 5 minutes Are you seeking accurate and unbiased feedback from your ecommerce store customers? Then it’s crucial to avoid asking biased questions that could potentially sway their responses. In this article, we will explore ten examples of biased questions to avoid when conducting surveys. By being aware of these pitfalls, you can ensure that your survey results…
Reading Time: 6 minutes You’re navigating the complex world of business strategy, but are you clear on the differences between brand strategy vs marketing strategy? It’s essential to understand these distinctions to drive your business forward effectively. In this article, you’ll uncover what sets these strategies apart, how to develop each effectively, and the benefits of merging them for…
