Author: Irene Wanja

Irene Wanja

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.
Good-Time-to-Start-Ecommerce-Business
Irene Wanja

Is It a Good Time for You to Start an Ecommerce Business?

Reading Time: 5 minutes People thinking of venturing into the online business world are probably asking themselves if this is the right time. The answer based on conditions today is simple: “Yes, it’s a good time to start an ecommerce business.” Online sales numbers have been growing steadily over the years. This makes it increasingly advisable for any brick-and-mortar

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7-Clever-Ways-to-Turn-Your-Shopify-Store-Browsers-into-Buyers
Irene Wanja

7 Clever Ways to Turn Your Shopify Store Browsers into Buyers

Reading Time: 9 minutes When I was a student, I worked as a part-time waitress in a local restaurant, trying to make ends meet. I was paying for my small rented room as well as my school fees and expenses, and I would end up with so little money that I was forced to cut costs so that I

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usability
Irene Wanja

Critical Ecommerce Usability Guidelines That No One’s Talking About!

Reading Time: 7 minutes How do you achieve critical usability for your store? Are there special guidelines or even an ABC-style usability guide that everyone should follow when building an ecommerce store? We can answer some of these questions when you have a better understanding of your store, which you can get by reviewing your store’s current usability to

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