Author: Aleksandar Nikoloski

Aleksandar Nikoloski

Ecom Competition Is Your Friend!

Reading Time: 6 minutes How cool it is that we can jump onto a computer or phone and, in just a few minutes of searching, find some serious strengths and weaknesses of our ecom store competitors. We can also find the major factors for why the competitors are crushing it … or why they’re not!  I firmly believe that

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Aleksandar Nikoloski

Email for Ecommerce: The Solution to Your “My Customers Only Buy Once” Problem

Reading Time: 12 minutes Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway?  It’s traffic that you own. There are three types of traffic out there:  The traffic you don’t control is anything SEO-related and any organic traffic coming from blogs, YouTube videos, social posts, and

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Aleksandar Nikoloski

What If You Could Interview All Your Shopify Store Visitors?

Reading Time: 6 minutes People are discovering your Shopify store. Your marketing channels are coming alive, and your messaging is resonating with potential customers. That’s a great starting point. But how do you know what’s actually working? Further, how do you know you’re not leaving even more conversions on the table? What if you could interview every single person

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Aleksandar Nikoloski

How to Sell More on Shopify (Even If You’re on a Budget) Part 4 of 6: Category Pages Optimization

Reading Time: 16 minutes In the previous article, we talked about optimizing your product pages. Go here to read it (if you haven’t yet), before digging into this one. This is the fourth of a six-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Checkout Cart Product pages Category pages Homepage

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