You Don’t have a Business Problem, You have a People Problem – Matthew Stafford

In this episode of the Speaking with Roy Coughlan podcast, host Roy delves into the intriguing world of eCommerce and personal development with his guest, Matthew Stafford of Build Grow Scale. Matthew shares his entrepreneurial journey, starting from his teenage years to becoming a prominent figure in the eCommerce coaching industry.

Key Takeaways:

Matthew’s Entrepreneurial Journey:
Starting with a paper route at 14, Matthew Stafford discusses his progression from young entrepreneur to the owner of his first business right out of high school. His journey through various industries, including concrete and landscaping, demonstrates his adaptability and keen business acumen.

Transition to Online Business:
Matthew’s shift to online business was propelled by the 2008 economic downturn, highlighting the importance of adaptability in entrepreneurship. His initial struggles and eventual success in online marketing laid the foundation for his current ventures in eCommerce coaching.

Build Grow Scale:
The discussion delves into Matthew’s approach at Build Grow Scale, where he helps eCommerce businesses optimize their operations. Unlike traditional marketing focuses, Matthew emphasizes the significance of conversion rate optimization and efficient use of existing traffic over simply increasing traffic numbers.

Importance of Emotional Intelligence:
Matthew touches on how understanding and managing personal trauma and emotional intelligence play crucial roles in business success. He believes that personal growth directly influences professional success, particularly for entrepreneurs who often face unique pressures and challenges.

Notable Quotes:
It’s not about having more traffic; it’s about maximizing the traffic you already have.” – Matthew Stafford discusses the common misconception in eCommerce that more traffic equals more success, advocating instead for better conversion strategies.
The most loving thing I can do for you is to not believe your story because your story is what’s keeping you stuck.” – Matthew on coaching entrepreneurs through personal and professional barriers to help them achieve greater success.