How To Have Radical Honesty For Your Legacy with Matthew Stafford

Aleksandar Nikoloski Apr 09, 2025

Reading Time: 2 minutes

In this episode of the “Design Your Legacy” podcast, Angelina Carleton talks with Matthew Stafford of Build Grow Scale on how radical honesty can serve as a catalyst in shaping one’s legacy. Recorded on a serene Friday morning, the discussion offers insights into Matthew’s personal journey and explores themes of emotional intelligence, trauma, and self-awareness.

Key Highlights:

Introduction and Background:
Matthew shares his personal backstory, highlighting his childhood experiences with trauma and how these shaped his pursuit of self-improvement through books and self-education. His story begins in Michigan, where he grew up in a snowy, cold environment, moving to Florida later in life for its warmer climate.

The Impact of Trauma:
The conversation explores how generational trauma and personal experiences can shape behaviors and life choices. Matthew discusses his journey of unpacking these traumas, leading to significant personal and professional growth.

Emotional Intelligence and Healing:
Matthew talks about the importance of understanding and processing one’s emotions as a means to heal and move forward. He emphasizes the role of emotional intelligence in overcoming obstacles and improving one’s quality of life.

Legacy and Success:
The concept of legacy is discussed in depth, with Matthew expressing his desire to be remembered for his ability to overcome personal challenges and help others do the same. He shares his vision for aiding children and young adults in dealing with their emotional challenges early on, promoting healthier future generations.

The Role of Honesty:
Radical honesty is a central theme, with Matthew advocating for its power to foster deeper connections and authenticity in relationships. He discusses how being truthful with oneself and others can lead to a more fulfilling life and a meaningful legacy.

Business Insights:
Matthew touches on his professional success in the eCommerce sector, noting how his company, Build Grow Scale, has facilitated nearly a billion dollars in transactions through their optimized eCommerce platforms. He relates business success to inner work and emotional intelligence.

Key Quotes:
I realized that the more honest I am, the more permission it gives others to be honest, creating a safe space for everyone.

Legacy is what you’re remembered for once you’re no longer here, and I want mine to reflect the positive changes I’ve made and shared with others.

About the author

Aleksandar Nikoloski

Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.

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