Reading Time: 6 minutes In the rapidly evolving landscape of ecommerce, the importance of reviews cannot be overstated. These reviews, serving as a digital form of word-of-mouth, not only influence the purchasing decisions of potential customers but also provide invaluable insights into customer preferences and behavior. They play an instrumental role in shaping a brand’s reputation, fostering customer loyalty,
Reading Time: 5 minutes If you’re an avid online shopper, you’ve probably noticed that some ecommerce stores out there list product variations separately, while others merge them into one listing. In this article, we’re going to look at six awesome benefits of “the merge,” not the least of which is adding to your store’s bottom line. What are product
Reading Time: 6 minutes Social proof is one of the most important elements of your ecommerce store. It not only plays a huge role in the trust factor of your business, but it’s also pivotal for customers to evaluate and learn more about the products you sell. Being able to see what others are saying about an item is
Reading Time: 7 minutes With so many choices out there, it’s hard to know which ecom reviews app would be the best for your ecommerce store. Which apps are good? What makes a reviews app good? Can a reviews app have pros and cons? Does it really matter as long as your ecom store is getting reviews? It can
Reading Time: 8 minutes Imagine this: you run a survey and find that most of your customers say that your products are too expensive, but they would have purchased if you had reduced the price or offered a discount. This is a common response when doing customer research. There are two ways to address this problem: You can reduce
Reading Time: 12 minutes In the previous article, we were talking about optimizing your cart. Go here to read it (if you haven’t yet), before digging into this one. This is the third of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the checkout