Reading Time: 4 minutes It’s a wonderful feeling when something you ordered arrives at your doorstep. You can’t wait to tear the package open, see, touch, and try out your new “thing.” This excitement is something every ecommerce business owner (i.e., you) should take full advantage of, as it’s a golden opportunity to communicate your brand to customers. The
Reading Time: 3 minutes Launching a new product on your ecom store can be intimidating. Will the market accept this new product? Will the product perform as intended and stated? Will people buy it? All of these concerns can be addressed through the use of a pre-order marketing campaign. Pre-orders are identical to regular orders, except their shipment is
Reading Time: 5 minutes If you choose not to make the distinctions between product and navigation options obvious, visitors to your online store will face an unavoidable choice paralysis. This happens to be one of the major causes of store abandonment as customers face too many choices, which tends to overwhelm them, leaving them with no choice but to
Reading Time: 7 minutes Hey, how’s it going? Alex from Build Grow Scale here. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their stores. And in this training, we’re gonna talk about the three things that you should never do on your category pages. This video idea actually came to me last
Reading Time: 7 minutes Three years ago, I made the difficult decision to close my retail store, which had been my passion for the previous eight years. I already had an ecommerce store, but I’d neglected it while I put most of my focus on my brick-and-mortar retail business. Once my retail life was over, I knew I had
Reading Time: 4 minutes Have you ever tried to duplicate someone’s successful funnel but you can’t make it work for yourself? Maybe someone gave you a clone of their funnel, yet for some reason you can’t make $124,941 per month from it like they can? Here is why.
Reading Time: 5 minutes It might be too early to start busting out the holiday decorations, but if you’re not already gearing up for the holiday sales season you’re making a big mistake. The Thanksgiving-to-New Year stretch used to make or break traditional retail businesses—Black Friday earned its nickname because it was the start of the period that put
Reading Time: 6 minutes Video Highlights 0:12 Introduction 0:25 Brick and Mortar promotions better than ecom 0:54 Promotions 1:08 Car Dealerships are great at this 1:58 The Reason They Do That 2:25 The Small Ecom Business Doesn’t Do This 2:46 Ecommerce Stores Should Be Using These Tactics 3:19 Niche Specific 3:35 Made Up Holidays 4:06 Map Out Your Calendar
Reading Time: 4 minutes You probably know the basics of brand promotion: social media, content marketing and email marketing. However, if you don’t cultivate strong relationships with brand ambassadors, you’re missing out on a steady stream of free advertising.
Reading Time: 4 minutes Video Highlights 0:06 Introduction 0:11 Not Always Rainbows And Sunshine 1:00 Tip Worth 1200% Increase ROI 1:20 Dispel The Myth 1:48 A Customer Email List Is Worth $0.20 Per Subscriber 2:02 The Way You Get Your List Up To $1 Per Subscriber 2:30 What This Does 3:02 Doesn’t Need To Be In Large Segment 3:47