Reading Time: 7 minutes With new technologies gaining traction in every aspect of daily life, and the looming rise of our digital existence in the metaverse, it quickly becomes apparent that understanding the psychology of how users interact with and are influenced by this technology is an important aspect of ecommerce. Even with just a simple store, understanding how
Reading Time: 7 minutes Most people in the ecom space will tell you to focus on the homepage and the product page because that’s where the money is. However, that’s not necessarily the whole truth. The page between the homepage and product page actually holds greater value to the customer, and it could make or break your next sale.
Reading Time: 4 minutes User tests are a gold mine for any ecommerce business. Especially for stores with low traffic, where A/B tests cannot be run and would take forever to achieve any relevant data, user testing is what will guide major changes to the website. But don’t assume that if you have enough traffic you don’t have to
Reading Time: 4 minutes When visitors to your ecommerce store start looking for the frequently asked questions (FAQs), it shows that they have questions they couldn’t find answers to anywhere else on your site. The FAQ section plays the role of Q&A pretty well, but it doesn’t have to be used for this purpose solely; it can also be
Reading Time: 5 minutes It’s common advice given to fresh store owners to keep their page loading quickly, but the actual mechanics of measuring and maintaining page speed are generally glossed over, waving vaguely to various tools. This may be for good reason, as the specifics do get rather technical quickly and require a fairly talented developer to handle
Reading Time: 7 minutes Many online store owners think of their website as a whole, but it’s crucial to break your store down and optimize each page separately. Why? Because despite what you may think, not every page should be directly aimed at making the sale. Obviously, everything on your site should work together synergistically to achieve success in
Reading Time: 8 minutes It comes with an assumption. Assumptions are dangerous, but here it is: I’m going to assume that you’re an ecommerce store owner and you already know your market fairly well. You probably don’t know it as well as you should, and you might not know your ideal customer as well as you should, because most
Reading Time: 6 minutes Since the beginning of 2020, ecommerce has been on the rise due to Covid restrictions. Ecom stores are bringing in additional revenue for brick-and-mortar stores, which have expanded as they’re now able to reach a wider range of consumers around the world. However, don’t overlook the challenges that can accompany this phenomenon—the overall user experience
Reading Time: 5 minutes When users perform a search query in the search bar of your ecom store, they’re looking for a particular product or type of product. They expect relevant results to guide them to (or toward) the product for which they’re looking. The best way to leverage your ecom store search bar is to make it as
Reading Time: 5 minutes When a user visits your ecommerce store, they should be able to easily navigate from one page to another, regardless of the path of the shopping journey they are taking. Navigating from the homepage to checkout should be a simple and easy-to-follow process. There shouldn’t be any hurdles to clear or constraints that limit users