Customer Retention

Focus on ROX to Improve Your Ecommerce Store’s Performance

Reading Time: 10 minutes Customers today have higher expectations than they did even a few years ago. And because they have more options to choose from, they need more reasons to buy from you instead of some other brand. What Is ROX? Return on experience (ROX) is a metric that measures the number of customers who return to your

What If You Could Interview All Your Shopify Store Visitors?

Reading Time: 6 minutes People are discovering your Shopify store. Your marketing channels are coming alive, and your messaging is resonating with potential customers. That’s a great starting point. But how do you know what’s actually working? Further, how do you know you’re not leaving even more conversions on the table? What if you could interview every single person

7 Ways Live Video Can Put Your Ecommerce Biz Into Overdrive

Reading Time: 5 minutes If you’ve been paying any attention lately, you know that video content is the web’s biggest thing since…well, ever, really. That it’s expected to account for 75% of ALL web traffic by 2020. That mobile video watching increases by 100% or more each year, and that 92% of mobile video viewers share what they’re watching.

How to Create the Best Content in Your Niche

Reading Time: 13 minutes It’s next to impossible to predict whether a post will go viral. There’s just too many variables. But you can maximize your chances of hitting the big time by employing the tactics in this post. You see, when your content hits all the right notes, your readers will promote it for you. Plus, consistently creating

How To Drive Sales By Instilling Loyalty

Reading Time: 4 minutes What do Apple, AT&T, Ford, Hyundai, Domino’s, Google, Konica Minolta, Discover, Dunkin’ Donuts and the NFL have in common? If you answered, ‘They have loyal customers,’ give yourself a pat on the back. According to Forbes, these companies top the list in 2015. Apple, in particular, seems able to convince people they need ever more

Making Ecommerce Sustainable: Tapping Into the Power of Recurring Income

Reading Time: 5 minutes Ecommerce is growing fast, and there’s plenty of reason for optimism in the space. But make no mistake: ecommerce companies are no more self-sustaining than any other type of business, online or off. And ecommerce businesses that rely on individual sales to survive are facing near-certain doom right out of the gate.