Reading Time: 3 minutes Post-purchase surveys are definitely a goldmine when it comes to ecommerce stores, although many companies underestimate their importance. They’re an excellent way to gain valuable insight on a myriad of topics, including but not limited to the following: Bugs and other issues your customers encounter on your website Competitors your customers have been scoping out
Reading Time: 5 minutes Any ecommerce website owner is well aware that simply selling things online is only half of the battle. Real difficulty arises when it comes to converting your store’s visitors into paying customers. A landing page is a critical component of any ecom website, and its primary goal is to persuade users to make a purchase.
Reading Time: 4 minutes It can be a difficult task for users to find the appropriate product when they land on a website. If they’re not familiar with the brand, they may struggle with its category names, page layouts, and item features. And if the process is too confusing and/or overwhelming, it’s very likely that they will leave the
Reading Time: 5 minutes When users visit your ecommerce store, they expect to be able to navigate smoothly from one point to another and easily find the product(s) they want to buy. But even if you design your store to be intuitive, there’s a good chance you have overlooked a whole bunch of things that will make your customers
Reading Time: 5 minutes Creating urgency is a tried-and-true method for improving conversion rates on your ecommerce store. If you can figure out what your customers want and/or need, and then craft compelling, “hurry up” language that plays to those wants and needs, you can turn visitors into buyers in real time. Let’s assume you already understand your customers
Reading Time: 8 minutes Hey guys, Bret Thompson here from BGS. I’m the chief copywriter at Build Grow Scale. I’m coming to you today with a very powerful copywriting lesson to help you get more sales and conversions from your store. Now, here’s the premise: If you approach me and say, “Bret, I really want to get good at
Reading Time: 3 minutes Hey, everyone! Joe here, from Build Grow Scale. I’m a Revenue Optimization™ expert, and I help ecommerce stores build, grow, and scale their business. In this training, I’m going to talk about three mistakes that most ecommerce stores make when it comes to the pop-ups on their site. Are you ready? Let’s get into it.
Reading Time: 4 minutes So, I want to share with you something that just happened. After dropping my daughter off at school, I ran over to Scheels to buy a new North Face winter coat, because I needed a new one, and bumped into a guy I know who has come to some of our workshops. He’s come to
Reading Time: 4 minutes Product images play an important role in a customer’s decision about whether or not to buy a product from you. For this reason, ecommerce store owners should invest heavily in creating product images that are sure to help answer customers’ questions about a product and motivate them to buy. Here are five very desirable characteristics
Reading Time: 5 minutes This is the third article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall