Conversion Rate

The Ecommerce Conversion Rate Formula

Cracking The Code: The Ultimate Ecommerce Conversion Rate Formula

Reading Time: < 1 minute The ecommerce conversion rate formula is a key metric in marketing, sales, e-commerce, and web analytics that represents the percentage of visitors who complete a desired action (often a sale).  Conversion Rate Formula: The formula to calculate the conversion rate is: Conversion Rate = (Number of Conversions / Total Number of Visitors) * 100% Here’s

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5 Benefits of User Testing on an Ecommerce Store

Reading Time: 5 minutes When users visit your ecommerce store, they expect to be able to navigate smoothly from one point to another and easily find the product(s) they want to buy. But even if you design your store to be intuitive, there’s a good chance you have overlooked a whole bunch of things that will make your customers

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9 Effective Ways of Creating Urgency to Boost your Ecommerce Store’s Conversion Rate

Reading Time: 5 minutes Creating urgency is a tried-and-true method for improving conversion rates on your ecommerce store. If you can figure out what your customers want and/or need, and then craft compelling, “hurry up” language that plays to those wants and needs, you can turn visitors into buyers in real time. Let’s assume you already understand your customers

conversational-copywriting

Ecom Tip: Increase Your Conversions with Conversational Copywriting

Reading Time: 8 minutes It comes with an assumption. Assumptions are dangerous, but here it is: I’m going to assume that you’re an ecommerce store owner and you already know your market fairly well. You probably don’t know it as well as you should, and you might not know your ideal customer as well as you should, because most

ecom-mistakes

3 Pop-up Mistakes Most Ecom Stores Make

Reading Time: 3 minutes Hey, everyone! Joe here, from Build Grow Scale. I’m a Revenue Optimization™ expert, and I help ecommerce stores build, grow, and scale their business. In this training, I’m going to talk about three mistakes that most ecommerce stores make when it comes to the pop-ups on their site. Are you ready? Let’s get into it.

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Image Optimization on Your Ecom Store: 5 Ways to Boost Trust and Your Conversion Rate

Reading Time: 4 minutes Product images play an important role in a customer’s decision about whether or not to buy a product from you. For this reason, ecommerce store owners should invest heavily in creating product images that are sure to help answer customers’ questions about a product and motivate them to buy. Here are five very desirable characteristics