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Cracking The Code: The Ultimate Ecommerce Conversion Rate Formula

The ecommerce conversion rate formula is a key metric in marketing, sales, e-commerce, and web analytics that represents the percentage of visitors who complete a desired action (often a sale).  Conversion Rate Formula: The formula to calculate the conversion rate is: Conversion Rate = (Number of Conversions / Total Number

Matthew Stafford

Founder, BGS

12 min read

Table of Contents

The ecommerce conversion rate formula is a key metric in marketing, sales, e-commerce, and web analytics that represents the percentage of visitors who complete a desired action (often a sale). 

Conversion Rate Formula:

The formula to calculate the conversion rate is: Conversion Rate = (Number of Conversions / Total Number of Visitors) * 100%

Visual Ecommerce Conversion Rate Formula

Here’s a breakdown of the formula:

Number of Conversions: This is the number of people who completed the desired action. This could be anything from making a purchase, signing up for a newsletter, downloading a whitepaper, or any other action that you want visitors to take.

Total Number of Visitors: This is the total number of people who visited your website or saw your ad.

You multiply the result by 100 to convert the decimal into a percentage.

For example, if you had 50 conversions from 1,000 visitors, your conversion rate would be (50 / 1,000) * 100% = 5%

To know more about how to optimize your website and get more conversions and a better conversion rate indicator.

Go to our full guide Cracking The Code: The Ultimate Ecommerce Conversion Rate Formula

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