Cracking The Code: The Ultimate Ecommerce Conversion Rate Formula

Mariana Dourado Jul 18, 2023

Reading Time: < 1 minute

The ecommerce conversion rate formula is a key metric in marketing, sales, e-commerce, and web analytics that represents the percentage of visitors who complete a desired action (often a sale). 

Conversion Rate Formula:

The formula to calculate the conversion rate is: Conversion Rate = (Number of Conversions / Total Number of Visitors) * 100%

Visual Ecommerce Conversion Rate Formula

Here’s a breakdown of the formula:

Number of Conversions: This is the number of people who completed the desired action. This could be anything from making a purchase, signing up for a newsletter, downloading a whitepaper, or any other action that you want visitors to take.

Total Number of Visitors: This is the total number of people who visited your website or saw your ad.

You multiply the result by 100 to convert the decimal into a percentage.

For example, if you had 50 conversions from 1,000 visitors, your conversion rate would be (50 / 1,000) * 100% = 5%

To know more about how to optimize your website and get more conversions and a better conversion rate indicator.

Go to our full guide Cracking The Code: The Ultimate Ecommerce Conversion Rate Formula


About the author

Mariana Dourado

I am a Revenue Optimization expert for Build Grow Scale. I love doing research and finding low-hanging fruit on website analysis, and I'm sure clarity and consistency are a perfect match. I'm also passionate about the ongoing process that is Revenue Optimization. As a typical Brazilian, I love sports and going to the beach. All of my work is supervised by Shakira, my cute sausage dog, who requires a snack and a walk after each day of work.