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Cracking The Code: The Ultimate Ecommerce Conversion Rate Formula
The ecommerce conversion rate formula is a key metric in marketing, sales, e-commerce, and web analytics that represents the percentage of visitors who complete a desired action (often a sale).
Conversion Rate Formula:
The formula to calculate the conversion rate is: Conversion Rate = (Number of Conversions / Total Number of Visitors) * 100%
Here’s a breakdown of the formula:
Number of Conversions: This is the number of people who completed the desired action. This could be anything from making a purchase, signing up for a newsletter, downloading a whitepaper, or any other action that you want visitors to take.
Total Number of Visitors: This is the total number of people who visited your website or saw your ad.
You multiply the result by 100 to convert the decimal into a percentage.
For example, if you had 50 conversions from 1,000 visitors, your conversion rate would be (50 / 1,000) * 100% = 5%
To know more about how to optimize your website and get more conversions and a better conversion rate indicator.
Go to our full guide Cracking The Code: The Ultimate Ecommerce Conversion Rate Formula
About the author
Mariana Dourado
I am a Revenue Optimization expert for Build Grow Scale. I love doing research and finding low-hanging fruit on website analysis, and I'm sure clarity and consistency are a perfect match. I'm also passionate about the ongoing process that is Revenue Optimization. As a typical Brazilian, I love sports and going to the beach. All of my work is supervised by Shakira, my cute sausage dog, who requires a snack and a walk after each day of work.