Content Marketing

Why Content Creation for Your Ecom Store Is Just As Valuable As What You Sell

Reading Time: 4 minutes There’s a reason people say, “Content is king.” Good content attracts and captures the attention of visitors to your ecom site, educates them, and—when they’ve gathered enough information about a product or service—influences their buying-decision process. Investing in the Creation of Good Content Why invest in content creation? It’s about adding value for customers. An

5 Ways Shopify Can Help Your Ecommerce Business

Reading Time: 4 minutes Shopify has become the top industry leader in the ecommerce game. With over one million online stores using this platform, it’s easily the most well-known and well-used platform worldwide! Given the climate of the world over the past year, with a pandemic looming in everyone’s life, more business transferred to online stores than in any

You’ve Got Your Ecom Customers’ Attention for 8 Seconds—What Can You Do?

Reading Time: 5 minutes According to Digital Information World, the human attention span has declined considerably over the last decade: In 2000, humans had an attention span of about 12 seconds. By 2015, it was down to 8.25!  Worse yet, people are so easily distracted. Just as everyday activities like phone notifications, funny videos, and social media can be

How to Drive Ecommerce Conversions with User-Generated Content!

Reading Time: 5 minutes Long gone are the days when businesses and corporations were 100 percent in control of their messaging and customers trusted everything they saw from official sources. Too many sketchy businesses have harmed consumer trust, and now consumers have reclaimed quite a bit of power by helping each other find the diamonds in the saturated markets. 

Can I Compete with the Big Brands in Ecommerce?

Reading Time: 8 minutes Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into

How To Promote Your Ecommerce Store The Right Way

Reading Time: 6 minutes Video Highlights 0:12 Introduction 0:25 Brick and Mortar promotions better than ecom 0:54 Promotions 1:08 Car Dealerships are great at this 1:58 The Reason They Do That 2:25 The Small Ecom Business Doesn’t Do This 2:46 Ecommerce Stores Should Be Using These Tactics 3:19 Niche Specific 3:35 Made Up Holidays 4:06 Map Out Your Calendar