Content Marketing

ecommerce content marketing successful tips

5 Powerful Ecommerce Content Marketing Tactics to Boost Success

Reading Time: 8 minutes If you’re anything like me, you’ve probably spent countless hours trying to perfect your eCommerce content marketing game. You’ve read all the basics, mastered SEO techniques, and maybe even seen some success in driving traffic to your site. But let’s face it; there’s always room for improvement, especially when it comes to standing out from

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The Importance of Information Foraging Theory in The Ecommerce Industry

Reading Time: 7 minutes With new technologies gaining traction in every aspect of daily life, and the looming rise of our digital existence in the metaverse, it quickly becomes apparent that understanding the psychology of how users interact with and are influenced by this technology is an important aspect of ecommerce. Even with just a simple store, understanding how

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Why Content Creation for Your Ecom Store Is Just As Valuable As What You Sell

Reading Time: 4 minutes There’s a reason people say, “Content is king.” Good content attracts and captures the attention of visitors to your ecom site, educates them, and—when they’ve gathered enough information about a product or service—influences their buying-decision process. Investing in the Creation of Good Content Why invest in content creation? It’s about adding value for customers. An

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5 Ways Shopify Can Help Your Ecommerce Business

Reading Time: 4 minutes Shopify has become the top industry leader in the ecommerce game. With over one million online stores using this platform, it’s easily the most well-known and well-used platform worldwide! Given the climate of the world over the past year, with a pandemic looming in everyone’s life, more business transferred to online stores than in any

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You’ve Got Your Ecom Customers’ Attention for 8 Seconds—What Can You Do?

Reading Time: 5 minutes According to Digital Information World, the human attention span has declined considerably over the last decade: In 2000, humans had an attention span of about 12 seconds. By 2015, it was down to 8.25!  Worse yet, people are so easily distracted. Just as everyday activities like phone notifications, funny videos, and social media can be

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How to Drive Ecommerce Conversions with User-Generated Content!

Reading Time: 5 minutes Long gone are the days when businesses and corporations were 100 percent in control of their messaging and customers trusted everything they saw from official sources. Too many sketchy businesses have harmed consumer trust, and now consumers have reclaimed quite a bit of power by helping each other find the diamonds in the saturated markets. 

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Can I Compete with the Big Brands in Ecommerce?

Reading Time: 8 minutes Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into

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How To Promote Your Ecommerce Store The Right Way

Reading Time: 6 minutes Video Highlights Hey guys. Tanner Larsson here from Build Grow Scale. It’s a beautiful day in the neighborhood right now. Just dropped my daughter off at school. I’m heading back to the office. On the drive, as I was leaving her school, I noticed a bunch of little banners going up and stores putting up