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Optimized Ecommerce

The Official Build • Grow • Scale Podcast

Episode 022 – Squashing Emailing Myths, Highlighting the Value of Blasting Emails

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In today’s episode of The Optimized Ecommerce Podcast, Tanner and Aleks discuss how to put your email list to good use and why you should consider doing such.

Fact, it costs 6x to 7x more to market to new customers than to market with existing ones. Hence, it’s more practical to make use of something that you already have at your disposal like your existing customer’s email address.

If you have doubts or are still skeptical of this age-old method, then don’t miss today’s episode!

If you think you’re guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream.

Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.

And while you’re there, leave us a review! We would love to hear what you think.



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Optimized Ecommerce EP 021 – There’s Gold Behind Gathering and Analyzing Customer Data Information

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In today’s episode of The Optimized Ecommerce Podcast, Tanner and Dom discuss the importance of collecting and analyzing customer data, and how you can put it to good use to improve revenue for your online shop.

There may be a hundred and one ways to do this, but you must find the perfect one for your shop and your customers. It’s not a one size fits all deal.

If you want to put your customer data collection to the next level then don’t miss today’s episode!

And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.



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Optimized Ecommerce EP 020 – Why Do Entrepreneurs Copy Their Competitors?

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“Sometimes, your competitors can have very different business models in terms of where they are financially. Some could be in rapid growth with enough funding to lose money during tests. Your average store owner may not be in that position, especially when growth needs to get going. There is a risk of sacrificing meaningful things when copying a competitor — especially when copying untested features.”

If you think you’re guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream.

Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.

And while you’re there, leave us a review! We would love to hear what you think.



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Optimized Ecommerce EP 019 – Unique Value Proposition and What It Means in ECommerce

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In today’s episode of The Optimized Ecommerce Podcast, our featured guest Aleks talks about one of the most underrated factors why customers leave your site even before viewing your most recent offers. He also emphasizes the importance of clarity, how you could present your website to any potential customer without adding confusion. If you want to learn how to create effective Unique Value Propositions and reap its benefits, then don’t miss today’s episode!

If you think you’re guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream.

Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.

And while you’re there, leave us a review! We would love to hear what you think.



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Optimized Ecommerce EP 018 – Why This Successful Shopify Store’s Category Page HURTS Sales

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In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses how a well-known brand received some serious online traffic because of the product they sell. They sell and distribute Funko’s a very specialized toy for hobbyists and collectors. But they’re missing something in their category page. Want to know what it is they’re lacking, then don’t miss today’s episode! And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.

If you think you’re guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream.

Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.

And while you’re there, leave us a review! We would love to hear what you think.



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Optimized Ecommerce EP 017 – Why most Shopify Dropshipping Stores Fail

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In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses how dropshipping is a legitimate business model and why everyone should treat it as such. Fun fact: nobody wants to buy from a general store. People buy from stores that sell specialized products. If you want to know the proper way to do dropshipping, then don’t miss today’s episode! And don’t forget to subscribe to Optimized Ecommerce on Apple Podcasts and leave a comment or review! We love hearing from you.

If you think you’re guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream.

Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.

And while you’re there, leave us a review! We would love to hear what you think.



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Optimized Ecommerce EP 016 – This NEGLECTED Page is KEY to more Shopify Sales

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In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses the importance of the collection page on your store, and how you can increase conversion by improving the filters of your products. Fact, 53 cents of every dollar is spent on Amazon. This said, it’s a good idea if we can learn how Amazon and other stores like BestBuy, and Wayfair categorize their products to better suit customers. If you want to know how to properly segregate your products, then don’t miss today’s episode!

If you think you’re guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream.

Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.

And while you’re there, leave us a review! We would love to hear what you think.



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Optimized Ecommerce EP 015 – The BIGGEST Problem with Scaling Shopify & WooCommerce Stores

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In today’s episode, Tanner talks about a mistake every ecommerce store owner and manager is committing without realizing that they’re doing their businesses more harm than good.

Tanner dives into the proper way of scaling the business and giving us a clearer picture of why it’s important to optimize first before maximizing the business. Join us as he shares some bits of useful information that can help you scale your store the right way in today’s episode of Optimized Ecommerce.

Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.

And while you’re there, leave us a review! We would love to hear what you think.



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Optimized Ecommerce EP 014 – The Hierarchy of Conversions with Haley Morgan Spindler

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In today’s episode of The Optimized Ecommerce Podcast, Haley Morgan Spindler joins Tanner as they discuss the importance of the hierarchy of conversions.

Listen as Tanner and Haley let you in on a little secret on how to get your customers voluntarily fill-out those follow up surveys after their purchase.

Don’t miss today’s episode! If you think you’re guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream.

Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.

And while you’re there, leave us a review! We would love to hear what you think.



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Optimized Ecommerce EP 013 – How the Search Bar Can Help Maximize Traffic & Sales for Your Online Store

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In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses how your search function can be both good, and a ‘necessary evil’ for your ecommerce store.

Fact: frequent online shoppers are conditioned to use the search bar function on your site even if you’re selling just a few products. Every online store must have a visible search bar function, and that’s non-negotiable. Want to learn the secret sauce that could increase your ecommerce store visitors by 3X to 4X?

Don’t miss today’s episode! If you think you’re guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream.

Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.

And while you’re there, leave us a review! We would love to hear what you think.



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Ecommerce Store Audit

Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?