Optimized Ecommerce

Today, our Build Grow Scale founders will cover the current state of e-commerce amid the global pandemic COVID craziness that is going on. Get an inside peek at what they are seeing across all the different stores that are involved with BuildGrowScale.com through its network of business accelerator members.

Plus… a few predictions and some advice for how you can make the most out of your e-commerce business during this very interesting and confusing time that we are in.

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In this episode, we talk about how Amazon is its own animal. It has an insane amount of shoppers and consumers. Amazon has made it very easy for people to buy from them.

People don’t go to Amazon to shop around and look for products that they want to buy in the future. They go there when they’re ready to buy right then and there. They have also trained consumers to expect product deliveries right away. It has changed the face of physical product sales across the globe. And the reality that, you simply cannot compete with that massive ecosystem even if you’re a big store owner.

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As we worked with more companies through amplified partner and business accelerator programs, more traditional online vendors had trouble grasping the sales funnel concept. They didn’t want to adopt it.

So, we figured out how to take the core elements that we were doing on the funnels — the principles that were making them work — and apply them instead to the stores in the same way. Now, we can get a store to convert almost as highly, if not as high, as most sales funnels.

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Ever wondered what things you can do to optimize your e-commerce site and improve your business? Do you know the adverse effects of high bounce rates and how it is adversely impacting your actual traffic cost and overall profitability?

We are giving away tips to help you reach more customers while spending less on your ad campaigns!

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The 4 Basic Optimization Principles are:

• Clarity Trumps Persuasion
• Strong Visual Hierarchy
• Conserving Attention
• and Presenting the Right Information at the Right Time

But what do these all mean? Listen to this week’s episode and find out!

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Your already existing traffic — the current customers and visitors — is your most profitable source of revenue. That is where the real money is. That is where you can basically increase the revenue of your company simply by reselling your existing customers. Bring back that warm audience through Revenue Optimization!

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A lot of e-commerce entrepreneurs make the mistake of thinking more traffic will result to an increase of revenue. Sometimes, you have to realize that the store is the problem or the customer’s journey needs more improvement.

Just like in any challenge, you have to look at the problem from different angles to determine the best solution. In this episode, we dive in and find out how to make the most out of your existing traffic and make more money.

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Each Wednesday, Tanner Larsson & Matthew Stafford of Build Grow Scale publish a new episode of Optimized Ecommerce where you learn essential e-commerce principles that will stay relevant to your business.

Join Tanner and Matthews as they interview expert guests who also own dropshipping and e-commerce businesses; and as they take a look at case studies of different stores that they operate in Build Grow Scale, so that you may see exactly what the best are doing right now and how these lessons will work for your business.

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