Reading Time: 5 minutes Google Analytics (GA) has been the cornerstone of digital data collection for web and app analytics for years, however the game has changed with Google’s release of new version GA4. This improved version builds upon the successes and lessons learned by its predecessor to create an even more robust platform for gathering insights about user
Reading Time: 3 minutes In the ecom industry, we rely on our businesses to attract, engage, and convert visitors into customers. However, issues with your online store can prevent it from functioning properly and achieving its full potential. Today, we’re going to go over how to use Google Analytics (GA) to find and fix problems with your site to
Reading Time: 3 minutes Have you ever felt like your ecommerce ads are blowing money faster than you can make it? Like no matter how much you spend, you’re just not seeing the results you need to grow your business? Trust me, I’ve been there. For a long time, I thought the solution was to just throw more money
Reading Time: 4 minutes No matter what type of business you own, there’s no getting around the data-juggling act required for success. This is especially true for ecom store owners who know the importance of having a comprehensive understanding of their customers and website performance. They end up managing website analytics, product tracking, customer segmentation, and more! To make
Reading Time: 4 minutes Google Analytics (aka “GA”) is a powerful tool that provides valuable insights into your customers’ behavior. You can use it to track how visitors interact with your store, what pages they visit, how long they stay on a particular page, and the overall performance of your store. Knowing your customers’ shopping behavior goes a long
Reading Time: 4 minutes Writing product descriptions that truly capture the essence of your products and compel customers to buy from you can be a challenge. After all, copywriting isn’t just about writing a few words that accurately describe your item. It’s about getting into the mindset of your target audience and crafting a compelling story that speaks to
Reading Time: 4 minutes You’ve probably heard of copywriting before—it’s the art of writing persuasive, compelling, and interesting marketing materials like website content, product descriptions, and email campaigns. And while most ecommerce businesses know that they need copywriting to be successful, many don’t realize that there’s more than one type of copywriting. In fact, one of the most effective
Reading Time: 4 minutes When it comes to copywriting, many ecommerce business owners and marketers focus on the features and benefits of their products. And while this approach has its merits, if you really want to increase engagement and conversion rates, you need to appeal to your customers’ emotions. Think about it: when was the last time you made
Reading Time: 5 minutes If you’re an ecommerce store owner, it’s vital to understand that it’s not enough to just have a quality product. You need to “sell” that product to your audience. Make them understand why it’s so great, and why they should buy it (from you). But with the fiercely competitive ecom landscape, if you want to
Reading Time: 4 minutes You know the feeling. You’re scrolling through your Facebook feed, and you see an ad for a product you’ve been thinking about buying. So, you click on the link and land on the website. But as soon as you start reading, you realize the copy is stiff, formal, and just plain boring. So you close