Uncategorized

Website Page Load Time

Is Your Page Load Time Helping or Hurting Your Ecom Conversions?

Reading Time: 4 minutes As an ecommerce business owner, there’s nothing more disheartening than a slow page load time—especially when it causes lower conversions and unhappy customers. Just as the retail world has long since recognized the importance of providing a pleasant customer experience in-store, so too must online stores prioritize their digital storefront if they want to remain

Ecommerce Email Marketing Tips

3 Tips for Maximizing ROI of Your Ecommerce Emails

Reading Time: 5 minutes Email marketing is an invaluable tool for ecommerce business owners looking to build long-term relationships with their customers. With the ability to reach a wide audience and deliver personalized messages tailored to the individual, email marketing can help you boost sales and grow your business. But in order to maximize the effectiveness of these campaigns,

Email and SMS Marketing Trends for Ecommerce

Ecommerce Email and SMS Marketing Trends in 2023

Reading Time: 4 minutes With the ecommerce industry continuing to grow, it’s more important than ever for online businesses to leverage effective marketing strategies. Email and SMS marketing are two of the most popular methods of connecting with customers and potential customers. And as technology advances, so do the trends in these types of marketing … which means ecommerce

SMS for Ecom

Unlock the Power of SMS Marketing for Your Ecommerce Store

Reading Time: 4 minutes As an ecommerce business owner and marketer, you understand the importance of staying connected with your customers. However, an often overlooked method of communication is SMS marketing for ecommerce. SMS (short message/messaging service) has become an effective tool in digital marketing, as it can provide valuable insight into customer preferences and buying habits. In this

Machine Learning in Google Analytics 4

Use Machine Learning in Google Analytics 4 for Ecom Success

Reading Time: 5 minutes Recent advances in machine learning (ML) technology have led to a revolution in how businesses collect, analyze, and use data. With the introduction of Google Analytics 4 (GA4), leveraging ML is simpler than ever for online businesses, offering unprecedented insights into customer behavior and the potential to maximize sales and revenue. Let’s take a look

Ecom Store Google Analytics 4

Migrate to GA4 to Avoid Losing Your Ecom Store’s Historical Data

Reading Time: 4 minutes Google Analytics (GA) is one of the most widely used web analytics platforms that provides ecommerce businesses with valuable insights into their website performance. However, Google announced that it will no longer be supporting GA, and instead is introducing the next generation of analytics called Google Analytics 4 (GA4). This new platform has more advanced

Google Analytics Update 2023

Understanding the Differences Between Google Analytics and GA4

Reading Time: 5 minutes Google Analytics (GA) has been the cornerstone of digital data collection for web and app analytics for years, however the game has changed with Google’s release of new version GA4. This improved version builds upon the successes and lessons learned by its predecessor to create an even more robust platform for gathering insights about user

Google Analytics Step By Step Guide

Troubleshooting Your Ecommerce Store with Google Analytics: A Step-by-Step Guide

Reading Time: 3 minutes In the ecom industry, we rely on our businesses to attract, engage, and convert visitors into customers. However, issues with your online store can prevent it from functioning properly and achieving its full potential. Today, we’re going to go over how to use Google Analytics (GA) to find and fix problems with your site to