what is the difference between user testing vs usability testing

User Testing vs Usability Testing: What’s the Difference Between the Two?

Reading Time: 7 minutes Are you looking to improve your website or app’s user experience? If so, you may have heard of user testing and usability testing. While these two terms may sound similar, they actually refer to different methods of testing and evaluating the user experience. User testing involves observing and gathering feedback from real users as they interact


Ecommerce Website Optimization: Crucial Insights from Matthew Stafford

Reading Time: 3 minutes In the rapidly evolving ecommerce landscape, effective website optimization is the lifeblood of any successful business. Recently, Matthew Matthew, CEO of Build Grow Scale, shared in-depth insights on ecommerce website optimization. Let’s dive into the key takeaways from his enlightening conversation with Kasim from Solutions 8. Understanding User Behavior and Personalization Firstly, Matthew emphasizes the

Customer Reviews Brand Loyalty

Boosting Your Ecom Store’s Brand Loyalty through Product Reviews

Reading Time: 4 minutes In today’s competitive ecommerce marketplace, businesses are constantly seeking to stay ahead of the curve by finding innovative ways to attract and retain customers. One of the most effective strategies for doing so is increasing brand loyalty. Loyal customers are not only more likely to make repeat purchases, but they also become brand advocates, spreading

AI for Shopify Ecommerce Store

7 Ways to Leverage Artificial Intelligence in Your Ecommerce Business

Reading Time: 4 minutes As the world continues to go digital, ecommerce stores have become a popular means of buying and selling products. With the exponential growth of the ecom industry, it’s critical that business owners keep up with new technologies and implement them to improve their customers’ experience. One of the most promising technologies today is artificial intelligence

Ecommerce Customer Communication Network

7 Reasons to Seamlessly Link Your Ecommerce Customer Communication Channels

Reading Time: 4 minutes The modern shopping experience is increasingly being shaped by technology. Businesses are taking advantage of the ever-evolving range of digital channels to reach out to customers and build relationships with them. And in today’s technology-driven world, it is essential for businesses to create an interconnected network of communication channels to engage customers across all available