7 Mistakes to Avoid When Emailing Your Ecom Customers

Reading Time: 5 minutes Email marketing is a key tool for ecommerce brands looking to build relationships with their customers and drive sales. When done right, it can be highly effective, providing a direct channel to reach customers and followers with personalized messages, and cultivate loyalty and repeat business through exclusive discounts or early access to sales and new

Expert Tips to Up Your Ecom Traffic Game—Part 1 of 3: Email Marketing

email marketing traffic

Reading Time: 5 minutes When it comes to having a successful ecommerce business, Revenue Optimization™ is key. No question. And if you’ve been following Build Grow Scale (BGS) for very long, it’s safe to assume that you know at least the basics. But there’s another vital component that you absolutely cannot leave out of the equation if you want

Have You Optimized This Critical Page of Your Ecommerce Store?

Reading Time: < 1 minute If you’re like most ecommerce business owners, you spend a lot of time and effort optimizing your website. But what about the critical yet underutilized (or misused) thank-you page? Are you taking the necessary measures to ensure your visitors have a positive experience after they’ve placed an order? If not, you could be leaving the

Optimize Your Ecom Product Pages to Turn Browsers into Shoppers

Reading Time: < 1 minute When it comes to your ecommerce store, having optimized product pages is key to turning people who are “just looking” into those who fully intend to complete a purchase with you. While the checkout and cart pages hold the number one and number two spots of importance, product pages are a close third. In fact,

Is Your Ecom Cart Page Inspiring Visitors to Buy or Bounce?

Reading Time: 3 minutes Ecommerce business owners rely on customer satisfaction to maintain and grow their businesses. And, contrary to what you might think, the customer journey doesn’t end when someone decides to add an item to their cart and begin the checkout process. In fact, the cart page is where many ecom customers face problems that cause them

How to Sell More on Shopify…Part 6 of 6: The “Thank You” Page Optimization

Reading Time: 9 minutes Hello, hello … Welcome to part 6 of this six-part series about optimizing every step of your buyer’s journey on your store. As a reminder, here’s what we talked about in the last five articles: Checkout Cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them