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email marketing traffic

Expert Tips to Up Your Ecom Traffic Game—Part 1 of 3: Email Marketing

Reading Time: 5 minutes When it comes to having a successful ecommerce business, Revenue Optimization™ is key. No question. And if you’ve been following Build Grow Scale (BGS) for very long, it’s safe to assume that you know at least the basics. But there’s another vital component that you absolutely cannot leave out of the equation if you want …

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Have You Optimized This Critical Page of Your Ecommerce Store?

Reading Time: < 1 minute If you’re like most ecommerce business owners, you spend a lot of time and effort optimizing your website. But what about the critical yet underutilized (or misused) thank-you page? Are you taking the necessary measures to ensure your visitors have a positive experience after they’ve placed an order? If not, you could be leaving the …

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The Top 3 Most Important Things to Optimize on Your Ecom Store’s Homepage

Reading Time: < 1 minute Did you know that the homepage is one of the most important pages of your ecommerce store? It makes sense, right? After all, it’s the first thing visitors see when they come to your site. That’s why you need to make sure it’s optimized to the fullest! There are three key components of an effective …

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Boost Conversions by Optimizing Your Ecom Store’s Category Pages

Reading Time: < 1 minute Category pages are a crucial part of the sales funnel for any ecom store. Also known as collection pages, they are typically one of the first places potential customers go when looking for a specific product, and their purpose is to showcase groups of products in a way that is organized and easy for people …

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Optimize Your Ecom Product Pages to Turn Browsers into Shoppers

Reading Time: < 1 minute When it comes to your ecommerce store, having optimized product pages is key to turning people who are “just looking” into those who fully intend to complete a purchase with you. While the checkout and cart pages hold the number one and number two spots of importance, product pages are a close third. In fact, …

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Is Your Ecom Cart Page Inspiring Visitors to Buy or Bounce?

Reading Time: 3 minutes Ecommerce business owners rely on customer satisfaction to maintain and grow their businesses. And, contrary to what you might think, the customer journey doesn’t end when someone decides to add an item to their cart and begin the checkout process. In fact, the cart page is where many ecom customers face problems that cause them …

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Your Checkout Page Can Make or Break Your Ecom Success

Reading Time: 3 minutes As anyone who has ever made an online purchase knows, the process can be fraught with difficulties. Even when you’re sure you’ve found the perfect item at the right price, the checkout page can be a frustrating obstacle. All too often, your ecommerce store’s customers are left feeling confused and frustrated by the checkout process, …

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How to Sell More on Shopify…Part 6 of 6: The “Thank You” Page Optimization

Reading Time: 9 minutes Hello, hello … Welcome to part 6 of this six-part series about optimizing every step of your buyer’s journey on your store. As a reminder, here’s what we talked about in the last five articles: Checkout Cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them …

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Turn Your Ecom Store into a Money Magnet with 5 Basic Principles

Reading Time: 5 minutes Every website is unique, and with individuality comes a myriad of potential problems your site could have. If you’ve followed Build Grow Scale (BGS) for any length of time, then you’re probably familiar with some of our best practices—things like contact information in the header, labels on icons, and “Add to Cart” buttons (ATCs) above …

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