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One Marketing Channel Ecommerce Businesses Should Not Skip in 2021
Reading Time: 5 minutes While 2021 has brought some huge changes to one of the biggest marketing channels used by most marketers (Facebook), it has only further strengthened another marketing channel that has stood the test of time—and it’s only getting bigger and better! I’m talking about email marketing.Truly, no other marketing channel out there right now offers the same…
Ecom Warning: Don’t Make the Same Mistakes as Ashley Furniture on Your Website
Reading Time: 9 minutes Hey—how’s it going? Alex here, from Build Grow Scale (BGS). I’m a Revenue Optimization expert and I help ecommerce businesses grow and scale through optimizing their stores. And in this training, we’re going to talk about my shopping experience on Ashley Furniture [HomeStore] from the other day and the few problems/issues on their website ……
Make Your Product Prices PROMINENT
Reading Time: 5 minutes Hey, how’s it going? Alex here from Build Grow Scale, and in this training, we’re going to talk about your product pricing and how you should display your price on your product pages properly so your customers see it immediately when they land on a page. Okay, so let’s get started. Why is price so…
7 Common Challenges Facing Ecommerce Businesses
Reading Time: 6 minutes Since the beginning of 2020, ecommerce has been on the rise due to Covid restrictions. Ecom stores are bringing in additional revenue for brick-and-mortar stores, which have expanded as they’re now able to reach a wider range of consumers around the world. However, don’t overlook the challenges that can accompany this phenomenon—the overall user experience…
WARNING: Page Speed Is Killing Your Conversions—Don’t Overlook It!
Reading Time: 6 minutes Many people start an ecommerce business by creating a store on Shopify. They install the latest apps, upload their high-quality images, and don’t give it a second thought. When they start advertising, a lot of them wonder: “Why aren’t customers converting on my site? Why do they just leave? Are my products or prices the…
The 10 Optimizations to Make on Your Ecom Apparel Store
Reading Time: 7 minutes There are ten actions you can take right away to optimize your apparel store website. You’ll be presented with actions to be taken on multiple steps in the purchasing flow and why they’re important, best practices (and why they work), and the benefits you can get with implementation. As you probably know, there are optimizations…
Ecom Holidays Aren’t Just About the Fourth Quarter
Reading Time: 5 minutes When you think about holiday promotions for your ecommerce business, it’s natural to focus on the fourth quarter of the year. While Black Friday/Cyber Monday and the days leading up to Christmas do account for a large percentage of all online purchases, they aren’t the be-all and end-all when it comes to planning holiday promotions….
Increase Your Holiday Ecom Sales in 2021
Reading Time: 5 minutes Excitement around Thanksgiving, Christmas Eve, and New Year’s has long been one reason that businesses increase sales and profits during the holidays. People are buying fashionable clothes, shoes, and jewelry as well as gifts and many other things. The 2021 holiday season may turn out to be a relatively calm one, but it’s still an…
Use Visual Hierarchy on Your Ecom Store to Direct Customer Focus
Reading Time: 5 minutes In the modern era, where online shopping is the preferred way to shop, every ecom owner in the market space is trying to use their knowledge and skills in every possible way to grab the attention of users across different devices. That’s why it’s important to know how to grab the attention of visitors to…
How Google Tag Manager Can Help You Achieve Your Ecom Goals
Reading Time: 4 minutes Google Tag Manager (GTM) allows you to add measurement and marketing tags to your ecommerce store without having to modify the site code. GTM is a great tool for gathering data from your site and sending it to Google Analytics (GA). You could have a direct installation that doesn’t include GTM, but you’d be missing…
