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4 Ways Google Tag Manager Can Benefit Your Ecommerce Business
Reading Time: 4 minutes No matter what type of business you own, there’s no getting around the data-juggling act required for success. This is especially true for ecom store owners who know the importance of having a comprehensive understanding of their customers and website performance. They end up managing website analytics, product tracking, customer segmentation, and more! To make…
Use Google Analytics to Dig Into Your Ecom Customers’ Shopping Behavior
Reading Time: 4 minutes Google Analytics (aka “GA”) is a powerful tool that provides valuable insights into your customers’ behavior. You can use it to track how visitors interact with your store, what pages they visit, how long they stay on a particular page, and the overall performance of your store. Knowing your customers’ shopping behavior goes a long…
6 Copywriting Tips for Crafting Engaging (and Profitable) Ecom Product Pages
Reading Time: 4 minutes Writing product descriptions that truly capture the essence of your products and compel customers to buy from you can be a challenge. After all, copywriting isn’t just about writing a few words that accurately describe your item. It’s about getting into the mindset of your target audience and crafting a compelling story that speaks to…
8 Common Mistakes to Avoid While Doing Ecommerce Copywriting
Reading Time: 4 minutes You’ve probably heard of copywriting before—it’s the art of writing persuasive, compelling, and interesting marketing materials like website content, product descriptions, and email campaigns. And while most ecommerce businesses know that they need copywriting to be successful, many don’t realize that there’s more than one type of copywriting. In fact, one of the most effective…
Ecom Copywriting: How to Use Emotion to Increase Conversions and Engagement
Reading Time: 4 minutes When it comes to copywriting, many ecommerce business owners and marketers focus on the features and benefits of their products. And while this approach has its merits, if you really want to increase engagement and conversion rates, you need to appeal to your customers’ emotions. Think about it: when was the last time you made…
10 Effective Psychology-Based Copywriting Tactics to 2-3X Your Ecom Sales
Reading Time: 5 minutes If you’re an ecommerce store owner, it’s vital to understand that it’s not enough to just have a quality product. You need to “sell” that product to your audience. Make them understand why it’s so great, and why they should buy it (from you). But with the fiercely competitive ecom landscape, if you want to…
Boost Your Ecommerce Conversion Rate With Conversational Copywriting
Reading Time: 4 minutes You know the feeling. You’re scrolling through your Facebook feed, and you see an ad for a product you’ve been thinking about buying. So, you click on the link and land on the website. But as soon as you start reading, you realize the copy is stiff, formal, and just plain boring. So you close…
User Testing Is Key to Your Ecom Success
Reading Time: 4 minutes It’s common for ecommerce entrepreneurs to ask themselves whether user testing is really necessary for their online store. After all, isn’t it enough to just create a well-designed website and hope that customers will intuitively know how to use it? Unfortunately, it’s not that simple. A study by the Baymard Institute found that 68% of…
Improve Your Ecom Store’s User Experience (UX) With User Testing
Reading Time: 5 minutes User experience (UX) is a huge deal if you run an ecommerce business. It’s the overall experience a person has when interacting with a product, site, or service, and includes everything from how easy it is to find what you’re looking for on a website to how satisfying it is to use a particular app….
Improve Your Ecommerce Store Speed by Optimizing What Really Matters
Reading Time: 4 minutes Speed is one of the most important factors when it comes to having a successful ecommerce store. Not only do visitors expect fast loading times, but Google also takes page speed into account when ranking websites in search results. As a result, optimizing your store for speed can have a significant impact on your bottom…
