Author: Mariana Dourado

Mariana Dourado

Mariana Dourado

I am a Revenue Optimization expert for Build Grow Scale. I love doing research and finding low-hanging fruit on website analysis, and I'm sure clarity and consistency are a perfect match. I'm also passionate about the ongoing process that is Revenue Optimization. As a typical Brazilian, I love sports and going to the beach. All of my work is supervised by Shakira, my cute sausage dog, who requires a snack and a walk after each day of work.
how to target the right audience with your ecommerce facebook ads
Mariana Dourado

How To Target The Right Audience With Your Ecommerce Facebook Ads

Reading Time: 8 minutes You’ve put in the work to create an exceptional ecommerce business, and now it’s time to spread the word and drive those sales. But with countless businesses vying for attention on Facebook, how can you ensure that your eCommerce Facebook ads reach the right audience and deliver the results you desire? The key is to

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build an ecommerce store and start an online business without money
Mariana Dourado

Zero Budget Online Business: Creative Ways to Launch Successfully

Reading Time: 7 minutes Starting an online business can be a daunting task, especially when you don’t have any money to invest. But here’s the good news: you don’t need a lot of cash to get started. In fact, some of the most successful online businesses were launched with little or no money at all. In this article, I

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Mariana Dourado

Creating a Killer Post Purchase Survey in Just 6 Steps

Reading Time: 3 minutes A post purchase survey is definitely a goldmine when it comes to ecommerce stores, although many companies underestimate their importance. They’re an excellent way to gain valuable insight on a myriad of topics, including but not limited to the following: In this article, we’re going to walk through six steps for creating an amazing and

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Mariana Dourado

12 Expert Tips for Creating the Perfect Ecom Search Tool

Reading Time: 7 minutes One of the most important tools on your ecommerce store is the search functionality. When people visit your site, they won’t always know how to navigate and/or have the patience to browse around to understand more about the layout or how information is provided.  The search function allows users to save time and easily go

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Mariana Dourado

How to Create the Perfect Size Guide for Your Ecom Store

Reading Time: 5 minutes When it comes to your ecommerce store, size guides are an extremely important element that contribute to your bottom line. They not only help answer customers’ questions about your product but also instill confidence that they’re buying the right product to fit their needs. In this article, we’re going to discuss how to create and

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Mariana Dourado

Expert Guide for Running Successful User Tests

Reading Time: 4 minutes User tests are a gold mine for any ecommerce business. Especially for stores with low traffic, where A/B tests cannot be run and would take forever to achieve any relevant data, user testing is what will guide major changes to the website. But don’t assume that if you have enough traffic you don’t have to

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Mariana Dourado

Use Conversion Wizards to Achieve 3-5x Higher Conversion Rates

Reading Time: 4 minutes It can be a difficult task for users to find the appropriate product when they land on a website. If they’re not familiar with the brand, they may struggle with its category names, page layouts, and item features. And if the process is too confusing and/or overwhelming, it’s very likely that they will leave the

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Mariana Dourado

9 Expert Tips for Setting Reviews on Your Ecom Store

Reading Time: 6 minutes Social proof is one of the most important elements of your ecommerce store. It not only plays a huge role in the trust factor of your business, but it’s also pivotal for customers to evaluate and learn more about the products you sell. Being able to see what others are saying about an item is

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Mariana Dourado

Each Page of Your Ecom Store Plays a Pivotal Role in Making the Sale

Reading Time: 7 minutes Many online store owners think of their website as a whole, but it’s crucial to break your store down and optimize each page separately. Why? Because despite what you may think, not every page should be directly aimed at making the sale. Obviously, everything on your site should work together synergistically to achieve success in

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