Reading Time: 3 minutes Post-purchase surveys are definitely a goldmine when it comes to ecommerce stores, although many companies underestimate their importance. They’re an excellent way to gain valuable insight on a myriad of topics, including but not limited to the following: Bugs and other issues your customers encounter on your website Competitors your customers have been scoping out
Reading Time: 7 minutes One of the most important tools on your ecommerce store is the search functionality. When people visit your site, they won’t always know how to navigate and/or have the patience to browse around to understand more about the layout or how information is provided. The search function allows users to save time and easily go
Reading Time: 5 minutes When it comes to your ecommerce store, size guides are an extremely important element that contribute to your bottom line. They not only help answer customers’ questions about your product but also instill confidence that they’re buying the right product to fit their needs. In this article, we’re going to discuss how to create and
Reading Time: 4 minutes User tests are a gold mine for any ecommerce business. Especially for stores with low traffic, where A/B tests cannot be run and would take forever to achieve any relevant data, user testing is what will guide major changes to the website. But don’t assume that if you have enough traffic you don’t have to
Reading Time: 4 minutes It can be a difficult task for users to find the appropriate product when they land on a website. If they’re not familiar with the brand, they may struggle with its category names, page layouts, and item features. And if the process is too confusing and/or overwhelming, it’s very likely that they will leave the
Reading Time: 6 minutes Social proof is one of the most important elements of your ecommerce store. It not only plays a huge role in the trust factor of your business, but it’s also pivotal for customers to evaluate and learn more about the products you sell. Being able to see what others are saying about an item is
Reading Time: 7 minutes Many online store owners think of their website as a whole, but it’s crucial to break your store down and optimize each page separately. Why? Because despite what you may think, not every page should be directly aimed at making the sale. Obviously, everything on your site should work together synergistically to achieve success in
Reading Time: 7 minutes There are ten actions you can take right away to optimize your apparel store website. You’ll be presented with actions to be taken on multiple steps in the purchasing flow and why they’re important, best practices (and why they work), and the benefits you can get with implementation. As you probably know, there are optimizations