Author: Irene Wanja

Irene Wanja

Using Customer Pain Points to Improve Your Ecommerce Store

Reading Time: 5 minutes When customers browse your ecommerce store, they either enjoy their browsing session or they don’t. Their reasons for not liking the experience may not be clear. Maybe they don’t find your site intuitively easy to use. Maybe it doesn’t offer them human-centered options; for example, it doesn’t meet real-world needs (measuring dimensions of clothing to

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Irene Wanja

Choose the Ecom Business Model That’s Best for You

Reading Time: 5 minutes Conducting business has been greatly simplified by the new technologies now available. In fact, it’s become much easier to start a business, and many people are wondering how to best begin that journey.  One of the earliest steps is to choose a business model. I’ll describe three common ecommerce business models to help simplify your

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Irene Wanja

7 Simple Ways to Stay Ahead of Your Competition in Ecommerce

Reading Time: 8 minutes The dramatic changes in the ecommerce world over recent years have built competitive momentum as multiple businesses carry similar products in their stores.  More than ever, each business needs to find ways to capture the attention of customers and ensure that they, not their competitors, get the sale.  What do ecom businesses need to do

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Irene Wanja

Focus on ROX to Improve Your Ecommerce Store’s Performance

Reading Time: 10 minutes Customers today have higher expectations than they did even a few years ago. And because they have more options to choose from, they need more reasons to buy from you instead of some other brand. What Is ROX? Return on experience (ROX) is a metric that measures the number of customers who return to your

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Irene Wanja

Can I Compete with the Big Brands in Ecommerce?

Reading Time: 8 minutes Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into

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Irene Wanja

Forecasting Ecommerce Customer Support: Lessons from Q4 and 2021 Projections

Reading Time: 9 minutes The boom in online shopping in the year 2020 has been massive, largely because Covid-19 has made it more difficult for people to shop offline as they did before. According to a recent economic indicators report from the US Census Bureau, there was an approximately 36.7% increase in U.S. ecommerce growth in Q3 of 2020

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Irene Wanja

Is It a Good Time for You to Start an Ecommerce Business?

Reading Time: 5 minutes People thinking of venturing into the online business world are probably asking themselves if this is the right time. The answer based on conditions today is simple: “Yes, it’s a good time to start an ecommerce business.” Online sales numbers have been growing steadily over the years. This makes it increasingly advisable for any brick-and-mortar

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Irene Wanja

7 Clever Ways to Turn Your Shopify Store Browsers into Buyers

Reading Time: 9 minutes When I was a student, I worked as a part-time waitress in a local restaurant, trying to make ends meet. I was paying for my small rented room as well as my school fees and expenses, and I would end up with so little money that I was forced to cut costs so that I

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Irene Wanja

Critical Ecommerce Usability Guidelines That No One’s Talking About!

Reading Time: 7 minutes How do you achieve critical usability for your store? Are there special guidelines or even an ABC-style usability guide that everyone should follow when building an ecommerce store? We can answer some of these questions when you have a better understanding of your store, which you can get by reviewing your store’s current usability to

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