Author: Irene Wanja

Irene Wanja

Use Visual Hierarchy on Your Ecom Store to Direct Customer Focus

Reading Time: 5 minutes In the modern era, where online shopping is the preferred way to shop, every ecom owner in the market space is trying to use their knowledge and skills in every possible way to grab the attention of users across different devices.  That’s why it’s important to know how to grab the attention of visitors to

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Irene Wanja

Ecommerce Product Photography on a Budget

Reading Time: 4 minutes An ecommerce product image is more than just the photo itself. It’s an emotional way for you to convey to customers what the product is about and how it can benefit them. It’s also a way to showcase your brand and what it stands for—and that’s why you need to know what you want the

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Irene Wanja

Fix Ecom Cart-Abandonment Issues Before Retargeting Your Customers

Reading Time: 4 minutes Most visitors who end up on your ecommerce store are there because they’re attracted to the product or service you sell: your product offers them benefits like a solution to a problem, better ways to complete a daily activity, savings of time, and so on. But maybe they encounter a problem while shopping that creates

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Irene Wanja

Why Content Creation for Your Ecom Store Is Just As Valuable As What You Sell

Reading Time: 4 minutes There’s a reason people say, “Content is king.” Good content attracts and captures the attention of visitors to your ecom site, educates them, and—when they’ve gathered enough information about a product or service—influences their buying-decision process. Investing in the Creation of Good Content Why invest in content creation? It’s about adding value for customers. An

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Irene Wanja

Ecom Navigation: How to Lead Them Home to Checkout, Not Off the Store

Reading Time: 5 minutes When a user visits your ecommerce store, they should be able to easily navigate from one page to another, regardless of the path of the shopping journey they are taking.  Navigating from the homepage to checkout should be a simple and easy-to-follow process. There shouldn’t be any hurdles to clear or constraints that limit users

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Irene Wanja

Using Lucky Orange to Visually Analyze Your Ecom Store’s Data

Reading Time: 6 minutes It’s human nature to observe, analyze data, and draw conclusions. No doubt the ancient peoples of the world observed bird migration and anticipated a change of season just as we look at dark clouds and predict rain.  Ecommerce store owners are doing the same when collecting and analyzing data to learn more about the behavior

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Irene Wanja

The Magic Number That Eliminates Choice Paralysis on Your Ecom Store

Reading Time: 4 minutes Ecommerce store owners populate their stores with a variety of products and product options with the goal of capturing a large market share and catering to the increased demand for online shopping. But providing too many options for a particular type of product is not the best way to make sales. Actually, too many options

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Irene Wanja

You’ve Got Your Ecom Customers’ Attention for 8 Seconds—What Can You Do?

Reading Time: 5 minutes According to Digital Information World, the human attention span has declined considerably over the last decade: In 2000, humans had an attention span of about 12 seconds. By 2015, it was down to 8.25!  Worse yet, people are so easily distracted. Just as everyday activities like phone notifications, funny videos, and social media can be

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