Marketing Strategy

The Psychology of Persuasion and How Ecommerce Businesses Can Use It to Increase Sales

Reading Time: 5 minutes It should be no secret that ecommerce businesses need to be persuasive to succeed. After all, you’re trying to convince people to part with their hard-earned cash in exchange for your products or services. But what exactly is persuasion, and how can you use it to your advantage? Psychology of persuasion is the science of

6-Step Guide to Creating a Killer Post-Purchase Survey

Reading Time: 3 minutes Post-purchase surveys are definitely a goldmine when it comes to ecommerce stores, although many companies underestimate their importance. They’re an excellent way to gain valuable insight on a myriad of topics, including but not limited to the following: Bugs and other issues your customers encounter on your website Competitors your customers have been scoping out

5 Ways to Use Product Packaging to Give Your Customers an Experience They Won’t Forget! 

Reading Time: 4 minutes It’s a wonderful feeling when something you ordered arrives at your doorstep. You can’t wait to tear the package open, see, touch, and try out your new “thing.” This excitement is something every ecommerce business owner (i.e., you) should take full advantage of, as it’s a golden opportunity to communicate your brand to customers. The

Ecom Tip: Increase Your Conversions with Conversational Copywriting

Reading Time: 8 minutes Hey guys, Bret Thompson here from BGS. I’m the chief copywriter at Build Grow Scale. I’m coming to you today with a very powerful copywriting lesson to help you get more sales and conversions from your store. Now, here’s the premise: If you approach me and say, “Bret, I really want to get good at

3 Pop-up Mistakes Most Ecom Stores Make

Reading Time: 3 minutes Hey, everyone! Joe here, from Build Grow Scale. I’m a Revenue Optimization™ expert, and I help ecommerce stores build, grow, and scale their business. In this training, I’m going to talk about three mistakes that most ecommerce stores make when it comes to the pop-ups on their site. Are you ready? Let’s get into it.

Attention Shopify Store Owners: Make More Money in Your Store in Just 5 Days

Reading Time: 3 minutes If you hate money, then this five-day ecom challenge is not for you. But, if you want to learn how to make more money in your Shopify store and increase your store’s sales by 107% or more in the next five days, like Brian just did, then join us for the next 5-Day Ecom Profit

Increase Your Holiday Ecom Sales in 2021

Reading Time: 6 minutes Excitement around Thanksgiving, Christmas Eve, and New Year’s has long been one reason that businesses increase sales and profits during the holidays. People are buying fashionable clothes, shoes, and jewelry as well as gifts and many other things. The 2021 holiday season may turn out to be a relatively calm one, but it’s still an

7 Simple Ways to Stay Ahead of Your Competition in Ecommerce

Reading Time: 8 minutes The dramatic changes in the ecommerce world over recent years have built competitive momentum as multiple businesses carry similar products in their stores.  More than ever, each business needs to find ways to capture the attention of customers and ensure that they, not their competitors, get the sale.  What do ecom businesses need to do

Can I Compete with the Big Brands in Ecommerce?

Reading Time: 8 minutes Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into