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Have You Optimized This Critical Page of Your Ecommerce Store?
If you’re like most ecommerce business owners, you spend a lot of time and effort optimizing your website. But what about the critical yet underutilized (or misused) thank-you page? Are you taking the necessary measures to ensure your visitors have a positive experience after they’ve placed an order? If not, you could be leaving the door open for the dreaded “buyer’s remorse” to set in, or missing out on some valuable opportunities to increase customer loyalty and keep ‘em coming back for more.
There are six key ways to optimize this crucial touchpoint of your ecom store:
- Order confirmation
- Managing expectations
- Social sharing icons
- Account creation
- Referral offers
- Offers to buy more
Today we’re here to share Build Grow Scale’s best practices surrounding all six of these optimizations to help you implement them on your own ecommerce store. So, keep reading to find out how to ensure your customers leave their experience with you feeling happy and satisfied with their purchase … because the happier your customers are, the more revenue your business generates!
About the author
Aleksandar Nikoloski
Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.