Reading Time: 4 minutes There’s a reason people say, “Content is king.” Good content attracts and captures the attention of visitors to your ecom site, educates them, and—when they’ve gathered enough information about a product or service—influences their buying-decision process. Investing in the Creation of Good Content Why invest in content creation? It’s about adding value for customers. An
Reading Time: 5 minutes According to Digital Information World, the human attention span has declined considerably over the last decade: In 2000, humans had an attention span of about 12 seconds. By 2015, it was down to 8.25! Worse yet, people are so easily distracted. Just as everyday activities like phone notifications, funny videos, and social media can be
Reading Time: 5 minutes Long gone are the days when businesses and corporations were 100 percent in control of their messaging and customers trusted everything they saw from official sources. Too many sketchy businesses have harmed consumer trust, and now consumers have reclaimed quite a bit of power by helping each other find the diamonds in the saturated markets.
Reading Time: 8 minutes Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into
Reading Time: 12 minutes Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway? It’s traffic that you own. There are three types of traffic out there: The traffic you don’t control is anything SEO-related and any organic traffic coming from blogs, YouTube videos, social posts, and
Reading Time: 5 minutes People thinking of venturing into the online business world are probably asking themselves if this is the right time. The answer based on conditions today is simple: “Yes, it’s a good time to start an ecommerce business.” Online sales numbers have been growing steadily over the years. This makes it increasingly advisable for any brick-and-mortar
Reading Time: 5 minutes It might be too early to start busting out the holiday decorations, but if you’re not already gearing up for the holiday sales season you’re making a big mistake. The Thanksgiving-to-New Year stretch used to make or break traditional retail businesses—Black Friday earned its nickname because it was the start of the period that put
Reading Time: 6 minutes Video Highlights 0:12 Introduction 0:25 Brick and Mortar promotions better than ecom 0:54 Promotions 1:08 Car Dealerships are great at this 1:58 The Reason They Do That 2:25 The Small Ecom Business Doesn’t Do This 2:46 Ecommerce Stores Should Be Using These Tactics 3:19 Niche Specific 3:35 Made Up Holidays 4:06 Map Out Your Calendar
Reading Time: 4 minutes You probably know the basics of brand promotion: social media, content marketing and email marketing. However, if you don’t cultivate strong relationships with brand ambassadors, you’re missing out on a steady stream of free advertising.
Reading Time: 4 minutes Video Highlights 0:06 Introduction 0:11 Not Always Rainbows And Sunshine 1:00 Tip Worth 1200% Increase ROI 1:20 Dispel The Myth 1:48 A Customer Email List Is Worth $0.20 Per Subscriber 2:02 The Way You Get Your List Up To $1 Per Subscriber 2:30 What This Does 3:02 Doesn’t Need To Be In Large Segment 3:47