Ecommerce Marketing: Using Your Phone to Increase Sales


Hey guys! Tanner Larsson here, and today I want to talk to you about something that can hurt your ecom business’s sales if not handled properly. That thing is the dreaded transaction decline. Transaction declines are when someone tries to make a purchase on your store, and they have the money but for whatever reason,…

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Ecommerce Marketing: How To Extend Customer Life Cycle

Ecommerce Marketing

What’s up, guys? Tanner Larsson here. I want to tell you about a little recovery strategy that you can use on the backend of your business to increase the lifetime value of your customers and bring back some dead customers. We call it a “win-back campaign.” This is typically an automated email-driven campaign that’s triggered…

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EASY Ways To Scale Your E-commerce Business

Alright, let’s talk about your average order value … So, average order value is a critical metric in terms of being able to buy traffic and profitably run an ecommerce store, right? AOV (average order value) is the total number in revenue you’ve made from sales, divided by the number of sales you made in…

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How to Leverage Your Time As an Ecommerce Store Owner

Your alarm goes off at 6 a.m., you make yourself a cup of coffee, boot up the computer, and, for the next hour, you’re busy responding to customer support tickets. You can feel your blood pressure spiking, and it’s not because of the coffee. Before you know it, your kids are ready for breakfast, you’re…

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