Author: Matt Stafford

Matt Stafford

Ecommerce Strategy: How You Can Add Recurring Income To Your Ecommerce Business

Reading Time: 3 minutes Hey, guys! Tanner here, and I want to talk to you about creating recurring revenue for your ecom business via building a continuity program. Whenever I talk about this in a presentation or training, everybody’s always like, “Oh, my ecommerce business is different. We’re in x-niche/sell x-product and recurring revenue doesn’t work for us.” But

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Matt Stafford

Ecommerce Marketing: Using Your Phone to Increase Sales

Reading Time: 2 minutes Hey guys! Tanner Larsson here, and today I want to talk to you about something that can hurt your ecom business’s sales if not handled properly. That thing is the dreaded transaction decline. Transaction declines are when someone tries to make a purchase on your store, and they have the money but for whatever reason,

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Matt Stafford

Ecommerce Marketing: How To Extend Customer Life Cycle

Reading Time: 3 minutes What’s up, guys? Tanner Larsson here. I want to tell you about a little recovery strategy that you can use on the backend of your business to increase the lifetime value of your customers and bring back some dead customers. We call it a “win-back campaign.” This is typically an automated email-driven campaign that’s triggered

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Matt Stafford

High Value Cart Abandonment Strategies: eCommerce Marketing Tips

Reading Time: 4 minutes Hey, it’s Tanner from Build Grow Scale. Did you know that the value of abandoned carts in the global ecommerce community was over four trillion dollars last year? That’s a crazy number of zeros! To put that into perspective, that’s like 20 million Ferraris were abandoned … or 2.9 million super-yachts. A lot of money

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Matt Stafford

Ecommerce Solutions: How Many Products Do I Need For My Store?

Reading Time: 4 minutes What’s up guys! Tanner Larsson here from Build Grow Scale … and I want to talk to you about your products, your product line, and how many products you need. I get tons of questions—I’ve been doing these videos for a while now—and these are the questions I get all the time. It’s like, “Hey,

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Matt Stafford

EASY Ways To Scale Your E-commerce Business

Reading Time: 7 minutes Alright, let’s talk about your average order value … So, average order value is a critical metric in terms of being able to buy traffic and profitably run an ecommerce store, right? AOV (average order value) is the total number in revenue you’ve made from sales, divided by the number of sales you made in

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Matt Stafford

Ecommerce Marketing: How To Promote Your Ecommerce Store The Right Way

Reading Time: 6 minutes Hey guys, Tanner Larsson here from Build Grow Scale. It’s a beautiful day in the neighborhood right now. I just dropped my daughter off at school. Heading back to the office as I was leaving her school, I noticed a bunch of little banners going up for stores to set up some promotions and things

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Matt Stafford

Ecommerce Marketing: This Is The Reason Your Business Is Not Growing.

Reading Time: 2 minutes Hey, guys. Tanner Larsson here. And I want to kind of start this one off with a statement. And that is: You don’t have a business until you can afford to buy your customers. Now, that’s a pretty bold statement. And it’s something that shocks a lot of people when I say it from stage,

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Matt Stafford

How to Leverage Your Time As an Ecommerce Store Owner

Reading Time: 6 minutes Your alarm goes off at 6 a.m., you make yourself a cup of coffee, boot up the computer, and, for the next hour, you’re busy responding to customer support tickets. You can feel your blood pressure spiking, and it’s not because of the coffee. Before you know it, your kids are ready for breakfast, you’re

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