If you’ve been paying any attention lately, you know that video content is the web’s biggest thing since…well, ever, really. That it’s expected to account
Have you been keeping up with the mobile web? Customer expectations and search engine demands have gone through a tumultuous evolution over the past few
Effective content marketing doesn’t happen in a vacuum. It should never be up to just one person in your organization. Building and maintaining a content
The first step to user-friendly retargeted ads is to choose—or switch to—a platform that gives you adequate control. There are lots of retargeting networks, and
It’s next to impossible to predict whether a post will go viral. There’s just too many variables. But you can maximize your chances of hitting
Inbound marketing is a handy way to stretch an advertising budget. This marketing strategy gives your company a voice, which increases brand awareness. The key
Retargeting, also known as remarketing, is one of the most potent tools in the marketer’s toolkit. Retargeting involves placing a tiny bit of code known
What do Apple, AT&T, Ford, Hyundai, Domino’s, Google, Konica Minolta, Discover, Dunkin’ Donuts and the NFL have in common? If you answered, ‘They have loyal
The Psychology of Social Proof Before we get to the good stuff, let’s take a step back for an overhead view of human behavior. Our
When it comes to generating social media engagements, many companies get it wrong. Businesses new to social media tend to view it as a zero-sum
