Reading Time: 6 minutes Twenty years ago, ecommerce was in its infancy. Customers were scarce, but competition was even scarcer—if you knew what you were doing, or were even moderately good at figuring it out as you went along, you could have raked in a steady living selling a few niche products online.
Author: Matthew Stafford
Reading Time: 6 minutes You know what sucks? Wasting tons of time, energy, and money on marketing that doesn’t work. You know what rocks? Marketing that works for you, even when you’re not working. Marketing that pulls in clients while you’re at the beach, while you’re asleep, while you’re busy taking wheelbarrows of cash to the bank… …if you’re
Reading Time: 5 minutes eCommerce can be a frustrating game. I know, from personal experience. Yes, it’s true. I wasn’t always the eCommerce wizard I am today. I, too, have experienced the hardships of inconsistent traffic, unreliable revenue, and underwhelming marketing returns. Fortunately for you, I’ve figured out how to solve these problems and more, and I’m ready to
Reading Time: 5 minutes Yes, subscription revenue is possible for any ecommerce business—and it might even be necessary for your long-term growth and stability. Subscription sales dramatically increase the ROI on your customer acquisition costs, not just in terms of direct profits generated, but in all sorts of indirect ways, too. Across verticals, sales from each customer grow in
Reading Time: 5 minutes Ecommerce is growing fast, and there’s plenty of reason for optimism in the space. But make no mistake: ecommerce companies are no more self-sustaining than any other type of business, online or off. And ecommerce businesses that rely on individual sales to survive are facing near-certain doom right out of the gate.
Reading Time: 5 minutes Not all data is created equal, though. There are literally thousands of things you could measure about your business, your products, your marketing, your customers, and unless you have an unlimited supply of time and money there’s no way to measure it all.
Reading Time: 7 minutes If you are spending money on Google Adwords for your ecommerce store, you are focusing on one thing: return on investment (ROI). But it’s not as simple as money in (spent), money out (earnings).