Author: james backenstose

james backenstose

james backenstose

Introducing the one-of-a-kind, James, more familiarly hailed as the world's unique JimmyApp! Since his embarkation on the journey with Build Grow Scale (BGS) back in November 2017, he's proven to be the company's stalwart, seasoned Revenue Optimization expert—the one with the longest standing tenure. He skillfully helms BGS's largest revenue-generating store, with a dynamic blend of professionalism, acumen, and innovation. • No problem is too complex for James. Whether it's a trivial hiccup or a formidable conundrum, he's your go-to solution virtuoso. His uncanny ability to troubleshoot issues is something to behold, solving them personally 90% of the time. And in those rare instances when the solution eludes his reach, rest assured, he's got a Rolodex of contacts who can step in and get the job done. • But don't let his professionalism deceive you. Behind the knowledgeable facade, there's a jester who never misses an opportunity to infuse the workday with playful antics and quick-witted humor. He has an inherent talent to keep the team motivated while having a laugh, an integral part of his personality that has become a cherished staple at BGS. Alongside this, his day-to-day supportiveness is invaluable, always lending a hand or offering a word of encouragement when needed. • In summary, James, our in-house JimmyApp, is a harmonious blend of wit, fun, professionalism, and remarkable problem-solving prowess. His undeniable presence is felt each day at BGS, making the business world a little less serious and a lot more successful!
web traffic
james backenstose

What is Website Traffic – How to Analyze it for Better Results

Reading Time: 7 minutes You’re in control of your website, but are you aware of the traffic it receives? Understanding what is website traffic and analyzing it can lead to significant improvements in user experience and overall business growth. If you’re not paying attention to the various channels that contribute to your site’s visitors, you could be missing out

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The Power Of Personalization: Examples Of Email Copy That Hits The Mark in ecommerce
james backenstose

The Power Of Personalization: Examples Of Email Copy That Hits The Mark

Reading Time: 6 minutes You know that sinking feeling when you receive an email that’s clearly been sent to thousands of others, with no thought to your interests or preferences? Now, think about the opposite: examples of email copy that seems tailor-made for you, addressing you by name, and offering content and promotions that align perfectly with your tastes.

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how to read google analytics using the beginners guide
james backenstose

Decoding Google Analytics: Your Beginner’s Guide from Novice to Pro

Reading Time: 8 minutes So, you’ve decided to take control of your website’s performance and dive into the world of Google Analytics. Good for you! Understanding how your site is performing and how users interact with it is key to optimizing your online presence and ultimately taking control of your business’s success. As a beginner, the sheer amount of

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improved ecommerce website speed after optimizing the ecom store for speed
james backenstose

How To Optimize Your eCommerce Website Speed For Maximum Performance

Reading Time: 12 minutes Are you tired of waiting for your website to load because of its slow website speed? Do you feel frustrated when it takes forever to open a page and end up closing it before even seeing the content? Well, you’re not alone. Slow-loading websites are a major turnoff for users, and they can damage your

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Ecommerce Traffic SMS Marketing
james backenstose

Expert Tips to Up Your Ecom Traffic Game—Part 3 of 3: SMS Text Marketing

Reading Time: 6 minutes Ecommerce store owners know how essential traffic is to the success of their online business. And while we at Build Grow Scale specialize in and stress the vital importance of optimization, it won’t matter how perfectly your store is optimized if it’s not getting any visitors. If you’ve been following this three-part article series, you

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Ecommerce Traffic Instagram Marketing
james backenstose

Expert Tips to Up Your Ecom Traffic Game—Part 2 of 3: Instagram Marketing

Reading Time: 4 minutes If you’re an ecommerce business owner, you know that driving traffic to your site is essential for success. And while we at Build Grow Scale preach the vital importance of optimization (because your store cannot succeed without it) … It won’t matter how perfectly your store is optimized if it’s not getting any visitors. Enter

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email marketing traffic
james backenstose

Expert Tips to Up Your Ecom Traffic Game—Part 1 of 3: Email Marketing

Reading Time: 5 minutes When it comes to having a successful ecommerce business, Revenue Optimization™ is key. No question. And if you’ve been following Build Grow Scale (BGS) for very long, it’s safe to assume that you know at least the basics. But there’s another vital component that you absolutely cannot leave out of the equation if you want

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Final-04.20
james backenstose

5 Ways Shopify Can Help Your Ecommerce Business

Reading Time: 4 minutes Shopify has become the top industry leader in the ecommerce game. With over one million online stores using this platform, it’s easily the most well-known and well-used platform worldwide! Given the climate of the world over the past year, with a pandemic looming in everyone’s life, more business transferred to online stores than in any

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Ecommerce-Stores_-Dont-Break-the-Bank...-Break-Even
james backenstose

Ecommerce Stores: Breaking Even for Long-Term Success!

Reading Time: 8 minutes Breaking Even on the Frontend Should Be Your Main Goal with Paid Traffic – using breakeven funnels All successful marketers start with this sales funnel … It’s called a BreakEven Funnel. What’s a breakeven funnel, you ask? It’s not a typical sales funnel (the path buyers travel as they head toward making a purchase). It

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traffic
james backenstose

It ALL Starts With Traffic—the Kind That Makes You Money … Not Late for Dinner!

Reading Time: 12 minutes So you think you know revenue optimization, do you? If you’ve been following Build Grow Scale for any length of time, you’d better know the basics at least! That said, it’s not only about implementing the tactics, optimizations, or SOPs (standard operating procedures) we teach—you also need to examine your traffic sources. Even if a store

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