Posts by James Backenstose
5 Ways Shopify Can Help Your Ecommerce Business
Shopify has become the top industry leader in the ecommerce game. With over one million online stores using this platform, it’s easily the most well-known and well-used platform worldwide! Given the climate of the world over the past year, with a pandemic looming in everyone’s life, more business transferred to online stores than in any…
Read MoreEcommerce Stores: Don’t Break the Bank… Break Even!
Breaking Even on the Frontend Should Be Your Main Goal with Paid Traffic All successful marketers start with this sales funnel … It’s called a Break-Even Funnel. What’s a break-even funnel, you ask? It’s not a typical sales funnel (the path buyers travel as they head toward making a purchase). It simply means that whenever…
Read MoreIt ALL Starts With Traffic—the Kind That Makes You Money … Not Late for Dinner!
So you think you know revenue optimization, do you? If you’ve been following Build Grow Scale for any length of time, you’d better know the basics at least! That said, it’s not only about implementing the tactics, optimizations, or SOPs (standard operating procedures) we teach—you also need to examine your traffic sources. Even if a store…
Read MoreWhy Settle for a Drizzle When You Can MAKE IT RAIN! (Upsells, Cross Sells and Down Sells for Dummies)
First and foremost, what is the definition of an upsell, cross-sell and down-sell? Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons, in an attempt to make a more profitable sale. In practice, large businesses usually combine upselling and cross-selling to maximize profit. Cross-Selling is a sales…
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