Author: James Backenstose

James Backenstose

James Backenstose

Introducing the one-of-a-kind, James, more familiarly hailed as the world's unique JimmyApp! Since his embarkation on the journey with Build Grow Scale (BGS) back in November 2017, he's proven to be the company's stalwart, seasoned Revenue Optimization expert—the one with the longest standing tenure. He skillfully helms BGS's largest revenue-generating store, with a dynamic blend of professionalism, acumen, and innovation. • No problem is too complex for James. Whether it's a trivial hiccup or a formidable conundrum, he's your go-to solution virtuoso. His uncanny ability to troubleshoot issues is something to behold, solving them personally 90% of the time. And in those rare instances when the solution eludes his reach, rest assured, he's got a Rolodex of contacts who can step in and get the job done. • But don't let his professionalism deceive you. Behind the knowledgeable facade, there's a jester who never misses an opportunity to infuse the workday with playful antics and quick-witted humor. He has an inherent talent to keep the team motivated while having a laugh, an integral part of his personality that has become a cherished staple at BGS. Alongside this, his day-to-day supportiveness is invaluable, always lending a hand or offering a word of encouragement when needed. • In summary, James, our in-house JimmyApp, is a harmonious blend of wit, fun, professionalism, and remarkable problem-solving prowess. His undeniable presence is felt each day at BGS, making the business world a little less serious and a lot more successful!
Ecommerce Digital Marketing Strategy
James Backenstose

The Ultimate Digital Marketing Strategy Guide for 2024

Reading Time: 6 minutes A well-crafted digital marketing strategy is the key to conquering the digital world. But a bag full of random tactics isn’t going to do the trick—you’ll need a concrete plan to guide your online journey. So buckle up … we’re about to unravel the mystery of successful digital marketing and empower you to create a

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explaining the key advertising metrics in ecommerce in this comprehensive guide
James Backenstose

Key Advertising Metrics for Ecommerce Success: Comprehensive Guide for 2023

Reading Time: 4 minutes You’re ready to take your ecommerce business to new heights in 2023. But, you’re unsure of which advertising metrics matter most. Don’t worry, we’ve got you covered! This guide illuminates key advertising metrics like ROI, CTR, CPA and Conversion Rates. So buckle up! You’re about to dive deep into data-driven insights that’ll improve your understanding

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learning how to storytell for ecommerce to boost your sales
James Backenstose

A Guide on How to Effectively Craft Your E-commerce Narrative with Storytelling

Reading Time: 5 minutes You’re running an ecommerce business, but something’s missing. You’ve got products and a sleek ecommerce store, but where’s the connection? That’s where storytelling comes in. It’s not just for books or movies; how to storytell is a powerful tool that’ll elevate your brand and captivate your customers. Ready to weave your tale? Let’s dive into

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the first impression importance on ecommerce store visitors matters and determines whether you make a sale or not
James Backenstose

First Impressions and Their Pivotal Role in E-commerce Visitor Experience

Reading Time: 5 minutes Navigating the online marketplace can be daunting. That’s why your ecommerce store needs to grab attention instantly. From load speed to user-friendly navigation, content quality to product visuals, every detail counts in crafting that crucial first impression. Backed by data and focused on providing you with optimal solutions, we’ll explore first impression importance to determine

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the importance of reviews on an ecommerce store and their benefits
James Backenstose

5 Ways the Significance of Reviews Shapes E-commerce Victory

Reading Time: 6 minutes In the rapidly evolving landscape of ecommerce, the importance of reviews cannot be overstated. These reviews, serving as a digital form of word-of-mouth, not only influence the purchasing decisions of potential customers but also provide invaluable insights into customer preferences and behavior. They play an instrumental role in shaping a brand’s reputation, fostering customer loyalty,

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why site speed is important
James Backenstose

5 Reasons Why Site Speed Is Important For Your Ecommerce Store

Reading Time: 5 minutes You’ve invested time, energy, and resources into building your ecommerce business. You’ve handpicked your products, perfected your branding, and worked tirelessly on your marketing strategy. But have you considered understanding why site speed is important for your website? You may not think it’s a big deal, but the speed at which your site loads can

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an ecommerce store owner going through the user testing costs to see if it's worth trying it.
James Backenstose

User Testing Costs: Is It Worth The Investment For Your Ecommerce Business?

Reading Time: 7 minutes Should an ecommerce owner worry about user testing costs? In the fast-paced world of ecommerce, every detail matters. The functionality and user-friendliness of your website can mean the difference between a one-time visitor and a loyal customer. That’s where User Testing comes in. This innovative tool allows you to tap into real-time feedback from actual

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define what is Facebook pixel and how to add it to your Shopify store
James Backenstose

How to Add Facebook Pixel to Shopify

Reading Time: 7 minutes If you’re running an online store on Shopify and looking to boost your marketing efforts, then it’s time you got acquainted with how to add Facebook Pixel to Shopify. This powerful tool can supercharge your Facebook advertising campaigns, helping you to understand your audience better, track conversions, and even automate your ad bidding. It’s a

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web traffic
James Backenstose

What is Website Traffic – How to Analyze it for Better Results

Reading Time: 7 minutes You’re in control of your website, but are you aware of the traffic it receives? Understanding what is website traffic and analyzing it can lead to significant improvements in user experience and overall business growth. If you’re not paying attention to the various channels that contribute to your site’s visitors, you could be missing out

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