Author: James Backenstose

how to read google analytics using the beginners guide
James Backenstose

How to Read Google Analytics for Beginners

Reading Time: 8 minutes So, you’ve decided to take control of your website’s performance and dive into the world of Google Analytics. Good for you! Understanding how your site is performing and how users interact with it is key to optimizing your online presence and ultimately taking control of your business’s success. As a beginner, the sheer amount of

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improved ecommerce website speed after optimizing the ecom store for speed
James Backenstose

How To Optimize Your eCommerce Website Speed For Maximum Performance

Reading Time: 12 minutes Are you tired of waiting for your website to load because of its slow website speed? Do you feel frustrated when it takes forever to open a page and end up closing it before even seeing the content? Well, you’re not alone. Slow-loading websites are a major turnoff for users, and they can damage your

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Ecommerce Traffic SMS Marketing
James Backenstose

Expert Tips to Up Your Ecom Traffic Game—Part 3 of 3: SMS Text Marketing

Reading Time: 6 minutes Ecommerce store owners know how essential traffic is to the success of their online business. And while we at Build Grow Scale specialize in and stress the vital importance of optimization, it won’t matter how perfectly your store is optimized if it’s not getting any visitors. If you’ve been following this three-part article series, you

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Ecommerce Traffic Instagram Marketing
James Backenstose

Expert Tips to Up Your Ecom Traffic Game—Part 2 of 3: Instagram Marketing

Reading Time: 4 minutes If you’re an ecommerce business owner, you know that driving traffic to your site is essential for success. And while we at Build Grow Scale preach the vital importance of optimization (because your store cannot succeed without it) … It won’t matter how perfectly your store is optimized if it’s not getting any visitors. Enter

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email marketing traffic
James Backenstose

Expert Tips to Up Your Ecom Traffic Game—Part 1 of 3: Email Marketing

Reading Time: 5 minutes When it comes to having a successful ecommerce business, Revenue Optimization™ is key. No question. And if you’ve been following Build Grow Scale (BGS) for very long, it’s safe to assume that you know at least the basics. But there’s another vital component that you absolutely cannot leave out of the equation if you want

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Final-04.20
James Backenstose

5 Ways Shopify Can Help Your Ecommerce Business

Reading Time: 4 minutes Shopify has become the top industry leader in the ecommerce game. With over one million online stores using this platform, it’s easily the most well-known and well-used platform worldwide! Given the climate of the world over the past year, with a pandemic looming in everyone’s life, more business transferred to online stores than in any

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Ecommerce-Stores_-Dont-Break-the-Bank...-Break-Even
James Backenstose

Ecommerce Stores: Don’t Break the Bank… Break Even!

Reading Time: 7 minutes Breaking Even on the Frontend Should Be Your Main Goal with Paid Traffic All successful marketers start with this sales funnel … It’s called a Break-Even Funnel. What’s a break-even funnel, you ask? It’s not a typical sales funnel (the path buyers travel as they head toward making a purchase). It simply means that whenever

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traffic
James Backenstose

It ALL Starts With Traffic—the Kind That Makes You Money … Not Late for Dinner!

Reading Time: 12 minutes So you think you know revenue optimization, do you? If you’ve been following Build Grow Scale for any length of time, you’d better know the basics at least! That said, it’s not only about implementing the tactics, optimizations, or SOPs (standard operating procedures) we teach—you also need to examine your traffic sources. Even if a store

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Upsells-Cross-Sells-Down-Sells
James Backenstose

Why Settle for a Drizzle When You Can MAKE IT RAIN! (Upsells, Cross Sells and Down Sells for Dummies)

Reading Time: 6 minutes First and foremost, what is the definition of an upsell, cross-sell and down-sell? Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons, in an attempt to make a more profitable sale. In practice, large businesses usually combine upselling and cross-selling to maximize profit. Cross-Selling is a sales

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