Author: Irene Wanja

Irene Wanja

7 Effective Ways to Minimize Returns for Your Online Store

Reading Time: 5 minutes While there are many benefits to selling your products online vs. a physical store, one thing brick and mortar has on ecommerce is a lower return rate. According to Retail Dive, ecom returns climb as high as 20% (or more), compared to just 9% for offline stores. This reality can be overwhelming for store owners

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Irene Wanja

Turning Your Ecom Store’s FAQ Section into a Conversion Machine

Reading Time: 4 minutes When visitors to your ecommerce store start looking for the frequently asked questions (FAQs), it shows that they have questions they couldn’t find answers to anywhere else on your site. The FAQ section plays the role of Q&A pretty well, but it doesn’t have to be used for this purpose solely; it can also be

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Irene Wanja

Reasons to Merge Your Ecom Store’s Product Variations

Reading Time: 5 minutes If you’re an avid online shopper, you’ve probably noticed that some ecommerce stores out there list product variations separately, while others merge them into one listing. In this article, we’re going to look at six awesome benefits of “the merge,” not the least of which is adding to your store’s bottom line.  What are product

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Irene Wanja

5 Benefits of User Testing on an Ecommerce Store

Reading Time: 5 minutes When users visit your ecommerce store, they expect to be able to navigate smoothly from one point to another and easily find the product(s) they want to buy. But even if you design your store to be intuitive, there’s a good chance you have overlooked a whole bunch of things that will make your customers

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Irene Wanja

5 Ways Customer Satisfaction Determines Your Ecommerce Business Growth

Reading Time: 5 minutes High-quality customer service goes a long way toward the goal of having happy customers. People value your “service” to them—ease of purchase process, delivering on promises, level, and transparency of information provided, how quickly you respond to questions and handle issues—more than the actual price of the product or service they purchase from you. Ecom

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Irene Wanja

9 Effective Ways of Creating Urgency to Boost your Ecommerce Store’s Conversion Rate

Reading Time: 5 minutes Creating urgency is a tried-and-true method for improving conversion rates on your ecommerce store. If you can figure out what your customers want and/or need, and then craft compelling, “hurry up” language that plays to those wants and needs, you can turn visitors into buyers in real time. Let’s assume you already understand your customers

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Irene Wanja

Consistency: The Secret to Building Trust with Your Ecommerce Customers

Reading Time: 3 minutes Back when we started optimizing ecommerce stores, we discovered that traffic was not the problem when it came to improving conversion rates. We eagerly tested many things to see what would increase conversions, and one of the things that kept coming up was trust.  In the early days of ecommerce, when people were a little

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Irene Wanja

Are Your Ecom Store’s Sorting Options Helping or Hurting Sales?

Reading Time: 5 minutes As an ecommerce store owner, offering your customers product sorting options is one of the best ways to ensure they’re able to navigate your website with efficiency and ease. But you can’t just throw a bunch of ‘em at the wall and hope they stick. You need to thoughtfully consider which ones will enhance the

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Irene Wanja

7 Common Challenges Facing Ecommerce Businesses

Reading Time: 6 minutes Since the beginning of 2020, ecommerce has been on the rise due to Covid restrictions. Ecom stores are bringing in additional revenue for brick-and-mortar stores, which have expanded as they’re now able to reach a wider range of consumers around the world. However, don’t overlook the challenges that can accompany this phenomenon—the overall user experience

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Irene Wanja

Increase Your Holiday Ecom Sales in 2021

Reading Time: 6 minutes Excitement around Thanksgiving, Christmas Eve, and New Year’s has long been one reason that businesses increase sales and profits during the holidays. People are buying fashionable clothes, shoes, and jewelry as well as gifts and many other things. The 2021 holiday season may turn out to be a relatively calm one, but it’s still an

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