What is a Niche and Why Does it Matter for Your Business?

Aleksandar Nikoloski Jul 21, 2023

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What is a niche market?

A niche is a specific segment of the market for a particular kind of product or service. Niche markets aim to a specific subset of larger markets and target particular interests, needs, or demographics.
Identifying your niche can help you focus your resources on satisfying specific market needs, making your business more efficient and profitable.

Examples of a Niche Market

  • Fitness
  • Health & Wellness
  • Gym
  • Fashion
  • Technology
  • Pets

Real examples of Niche Ecommerce Stores for those Niche Markets

  • Gymshark.com (Gym niche)
  • Buildgrowscale.com (ecommerce)
  • NewEgg.com (Technology)
  • Chewy.com (Pets)
  • Net-a-porter.com (Fashion)
  • iHerb.com (Supplements)

If you need more information about how to identify a new niche market or even identify yours. Check out our full guide about it, What is a Niche and Why Does it Matter for Your Business?


About the author

Aleksandar Nikoloski

Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.

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