Paradox of choice

the paradox of choice causes decision paralysis affecting your ecommerce store conversion rates

Too Many Options? The Effect Of The Paradox Of Choice On Ecommerce

Reading Time: 4 minutes Ever feel overwhelmed by too many options? You’re not alone. In the ecommerce world, this is known as the ‘paradox of choice’. When customers face a multitude of choices, it can lead to decision paralysis and reduced conversions. This article will delve into how overchoice impacts your ecommerce business and provide data-driven strategies to overcome

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Paradox of Choice: You Are Paralyzing Your Visitors by Doing This!

Reading Time: 6 minutes We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers. Right? But what if I told you this myriad of options is actually crippling shoppers and causing anxiety in their shopping experience, subsequently resulting in a higher