Too Many Options? The Effect Of The Paradox Of Choice On Ecommerce
Reading Time: 4 minutes Ever feel overwhelmed by too many options? You’re not alone. In the ecommerce world, this is known as the ‘paradox of choice’. When customers face a multitude of choices, it can lead to decision paralysis and reduced conversions. This article will delve into how overchoice impacts your ecommerce business and provide data-driven strategies to overcome