In this fast-paced and value-packed episode on the ‘Get Over Yourself podcast’ host Brandon Davis welcomes Matthew Stafford, not the Rams quarterback, but the eCommerce optimization genius behind Build Grow Scale (BGS). Matthew shares his incredible journey from concrete pouring to running multimillion-dollar Shopify stores, offering listeners priceless advice on how to dominate in eCommerce using data-driven optimization.

Key Takeaways:
The Power of Data-Driven Decisions
Matthew highlights how simple data insights, such as site load speed, significantly impact sales. Small changes, like reducing load time from 13 seconds to 2 seconds, doubled conversions.

Customer Language as a Conversion Tool
Leveraging authentic customer reviews and feedback from platforms like Amazon and Reddit helps create resonant product descriptions and marketing messages that truly connect.

Community-Building and Knowledge-Sharing
Creating a community to openly share wins, failures, and insights can exponentially accelerate business growth, allowing entrepreneurs to learn from each other’s experiences.

The Importance of Early Testing
Rather than guessing, Matthew stresses the need for systematic testing and using data to refine and validate business strategies, ensuring scalability and repeatable success.

Belief and Embracing Failure
Matthew emphasizes believing in oneself and the willingness to embrace and learn from failures. Each setback provides invaluable feedback, guiding you toward eventual success.

Notable Quotes:
If you can describe the problem better than the customer can describe it, you become the automatic solution.
Most businesses don’t have a traffic problem, they have a conversion problem.